Got any funny radio bloopers? Plus, iHeart automates segues
Above: Spotify, advertising their new Amy Schumer podcast in Chicago (though not actually using the word ‘podcast’). In three days there, I didn’t see any advertising for a radio station.
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Some new advertising ideas are the pits – my latest article about advertising, including a strange Japanese thing
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A new podcast jobs board - free, and needs your available vacancies.
Worldwide
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Got some funny radio bloopers? Steve Penk is doing a “Radio Nightmares” show on the BBC, and he’d like your bloopers to play on-air.
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You cannot equate money made from STREAMS with money that came from SALES, says Alan Cross. Bang on.
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I love @tommyferraz’s idea of agile radio. When many radio stations simply program for their quarterly audience figures, it’s really hard to be as agile as you’d like to be; but the data available from streaming is a good proxy for what works and what doesn’t.
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Amusing video: when a newsreader tries to get a different job
United States
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This is AWESOME and exactly what @spotify needs: @iheartradio adds automated decent segues in their music product. The demo is worthwhile watching. I’m really surprised that nobody else has done this so far; it’s not that hard to do, but makes a real difference to the sound of a music service.
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Concerning to see journalism being so under threat in the ’land of the free’.
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Get More Listeners with Audio Processing for Smart Speakers - good advice about processing your audio.
United Kingdom
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Andy Walmsley looks back at DLT’s announcement on BBC Radio 1 that he was resigning, twenty-five years ago this week. This one event is probably responsible for many presenters not being able to properly say goodbye to their audience.
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What is radio now, anyway? - in this episode of the Fantastic Noise podcast, some helpful and intelligent people try and answer. And me.
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Interesting - Nation Broadcasting want to rebroadcast Nation Radio on Radio Ceredigion’s frequencies. Makes perfect sense; it’ll be interesting to see how this licence application is received by Ofcom.
Australia
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A radio ad for an Aussie bank gets some neuroscience treatment for effectiveness
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The Australian music industry wants to force Aussie radio stations to play 25% Australian music. Protectionism gone mad. If it’s good, they’ll play it, I think. However, someone disagrees with this thought. (Actually, many people disagreed with this. and agree with the need for a quota like this; a quota that already exists in Australia (but not at this level), and a quota that exists in Canada, France and other countries. I’d gently point out that Spotify has no such quota. Nor does your CD collection.)