Digital radio brings tight targeting opportunities

Above: a nice little radio from Richter. When you turn it on, it says G’day!

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  • RAJAR’s new Midas survey (Spring 2018). Some interesting data on who you listen to radio and podcasts with - radio is less solitary for younger audiences; podcasts are almost never listened-to with anyone else.

  • The BBC is monetising their non-UK podcast downloads. Big news. Congratulations to Acast. Interesting fact nugget: the BBC was actively investigating this when I was there in 2007!



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