Truth in numbers – according to Facebook
Posted on Friday, March 9th, 2012 at 12:51 pm. #
Truth in numbers.
That’s the amount of people aged between 16-24 in the UK – according to 2010 UK population estimates from the Office of National Statistics (downloaded and the relevant document unzipped here).
So, how many of those are registered on Facebook? Not everyone will be, of course, so what’s your guess? 6 million? 6 and a half million?
The easiest way to find out any Facebook stat is to create an ad on it, and look at what Facebook thinks it can deliver. So, let’s ask for UK only, 16-24 only, and check the box marked “require exact age match” so we’re precisely within those age ranges, and see how many people Facebook will reach.
Wasn’t expecting that…
(Hat-tip: Rachel Clarke)