James Cridland's blog

A radio futurologist writing about what happens when radio and new platforms collide
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To the BBC

Posted on Thursday, May 3rd, 2007 at 11:06 am. #

Broadcast announcement

Today’s edition of ‘Broadcast’ appears to have pipped me to my own blog exclusive; I’m leaving Virgin Radio after six splendid years, and going to work for the BBC, as Head of Future Media & Technology, Audio & Music, for FM&T. It’s a massive change for me, and a thrill to work with such a great team.

And any company corporation that has blogging guidelines for staff is okay by me.

—update @ 4.55pm—

In case you’re looking for an official statement:

This is the official BBC press release with some embarrassing details of my early career

This is my real quote (I wrote this for Radio Today who were kind enough to ask):

“I’ve had a great time at Virgin Radio, and am hugely proud of what my team has achieved. We’ve pioneered the online radio environment with a bunch of new innovations. It’s a tremendous brand with a great future, and I’m gutted about leaving so many good friends.

“However, I’m thrilled about moving to the BBC: there are some tremendously clever people there, and it will be great to continue working for an organisation recognised as a world-leader.”

This is what my nice current boss is saying:

Paul Jackson, Chief Executive of Virgin Radio, said of James’ departure: “It’s testament to the achievements of Virgin Radio and the strength of the station’s rapid digital media development over the last few years that James Cridland has secured such a prestigious new role at the BBC. We thank him for all his work over the past six years and wish him all the best for the future. We are now looking for an energetic, innovative, new digital radio pioneer to replace him.”

37 comments

Nick Piggott
commenting at May 3rd, 2007 at 11:07 am

Congratulations on the exciting new job, and it’s a loss to the commercial radio industry. Darn it.

Matt
commenting at May 3rd, 2007 at 11:07 am

Congratulations on your new role!

Paul Easton
commenting at May 3rd, 2007 at 11:13 am

Well done, James.

Robert Price
commenting at May 3rd, 2007 at 12:17 pm

Congratulations, and enjoy your new role!

Lewis
commenting at May 3rd, 2007 at 12:30 pm

Congratulations, very exciting for the BBC! – best of luck in your new role.

Tim Carr
commenting at May 3rd, 2007 at 12:45 pm

Congrats James!

James Welsh
commenting at May 3rd, 2007 at 1:06 pm

Many congratulations James!

Mike Butcher
commenting at May 3rd, 2007 at 1:38 pm

Well done. How come you didn’t tell me yesterday when I saw you?!

Nick Reynolds (BBC)
commenting at May 3rd, 2007 at 2:22 pm

Welcome to the BBC. I drafted the Guidelines (with a lot of help from BBC bloggers), so it’s nice to see you’ve noticed them! I’m also working at the moment at Audio and Music Interactive, so I think I’d better add you to my Google reader!

Matt Cashmore
commenting at May 3rd, 2007 at 2:25 pm

Welcome to the throng old bean! Congratulations :-)

Alistair MacDonald
commenting at May 3rd, 2007 at 2:47 pm

Many congratulations. A good move for the BBC Audio and Music, but a loss for Virgin Radio.

Christopher Elkins
commenting at May 3rd, 2007 at 3:06 pm

All the best, James! Keep up the good work.

Alan Connor
commenting at May 3rd, 2007 at 3:58 pm

This could be fun… congratulations :)

Martin Deutsch
commenting at May 3rd, 2007 at 4:02 pm

Congratulations! You’re going to need a pretty big business card with a title like that. So are you going to be joining the bright, breezy world of the Media Centre?

Frankie Roberto
commenting at May 3rd, 2007 at 4:03 pm

Congrats!

William T
commenting at May 3rd, 2007 at 6:33 pm

Well done etc. etc. I hope this means you can still talk freely about things! And I hope the bureaucracy isn’t as bad as people often claim it is.

Given your role is described as ‘pan-BBC’, it’d be great to see you introduce one or two ideas at the local radio level (the BBC has 40 English local radio stations after all, and they are the direct contact point with the audience) which then, if successful, work themselves up through the food chain. Usually its the other way round at BBC LR are the last to benefit.

Adam Lynch
commenting at May 3rd, 2007 at 6:38 pm

Well done James, thats really good news!

Olly
commenting at May 3rd, 2007 at 8:42 pm

Hi James, That’s brilliant news. Really chuffed for you. I’m sure you’ll find it a really brilliant and exciting place to work. Olly

Ben Metcalfe
commenting at May 3rd, 2007 at 8:43 pm

I hope you know what you’re letting yourself in for :)

Congrats

Martin Belam
commenting at May 3rd, 2007 at 9:23 pm

Does that mean it is my turn to play the “Well, in the *real* world, where we have to *earn* our revenue” card ;-)

Congratulations, I hope you enjoy it.

Ali McLaren
commenting at May 3rd, 2007 at 9:47 pm

Congratulations, James. Look forward to seeing where you drive the BBC New Media team.

Trixie
commenting at May 4th, 2007 at 12:23 am

Wow. Congratulations!

Dave Raven
commenting at May 4th, 2007 at 7:49 am

Well done James. It’s 7 years since we talked on BFBS on how your MediaUK site had become the most visited media site in the UK and I have watched your profile & career rise since then. There are some powerful names in your team.

Jimmy Buckland
commenting at May 4th, 2007 at 8:49 am

Congrats James! Commercial radio’s loss for sure. Presumably you’ll still be at every industry do you can lay your hands on though?

Ian Deeley
commenting at May 4th, 2007 at 1:17 pm

Well done James and welcome to our glamourous surrounds in White City!
Now if you could just get the multicasting going on Listen Live…..

Paul Kenton
commenting at May 4th, 2007 at 2:58 pm

What a brilliant move James. Congratulations!

links for 2007-05-04 « Social Media Report
commenting at May 4th, 2007 at 3:23 pm

[...] To the BBC – blog – James Cridland “’m leaving Virgin Radio after six splendid years, and going to work for the BBC, as Head of Future Media & Technology, Audio & Music, for FM&T” [...]

Elliot Reeves
commenting at May 4th, 2007 at 5:17 pm

Completely deserved, Congratulations James! Look forward to hearing where radio/the media is heading, very exciting. Plus I might attend mediauk’s dooo (just to say hi/congrats again, not drink all your beer-money), don’t worry, i’ll opt up if I am.

Mike Redding
commenting at May 5th, 2007 at 8:38 am

Congratulations James, i hope it all goes well for you :)

Doc McGlock
commenting at May 5th, 2007 at 2:23 pm

Congratulations James ;)

John Hirst
commenting at May 6th, 2007 at 12:28 pm

Who from Virgin will buy me drinks at every international conference? Well done James, and there was me expecting you due at Leicester Square!

Paul Smith
commenting at May 6th, 2007 at 3:52 pm

If I could pop in and say hello, I’d shake your hand and drink your coffee.

Well done mister.

Ashley Elford
commenting at May 7th, 2007 at 11:47 am

Great stuff James, have fun!

Peter Childs
commenting at May 7th, 2007 at 11:39 pm

Congratulations!

Means everyone will have to run even faster to catch up to the BBC.

anna cassar
commenting at May 10th, 2007 at 9:14 pm

I hope you’re still a fan of our newsletter http://www.bbc.co.uk/radio4/newsletter/ now you’ve joined our happy band.

best wishes for your new job.

Anna

Paul B. Walker, Jr.
commenting at June 18th, 2007 at 9:49 am

Way to go on the new job! Good luck, enjoy yourself and don’t work too hard lol!

Stilla
commenting at June 18th, 2007 at 10:13 pm

Anna Cassar:

Are you the Anna who remembers Gozo…many moons ago?
Swimming in a cave?
Running to catch the sunrise?

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