Google+ – the opportunity for radio
Posted on Tuesday, July 26th, 2011 at 10:10 pm. #
You probably know that Google+ doesn’t want brands using it. Lots of accounts have been disabled – including broadcast brands like the Columbia, MO television station KOMU.
Google+ is pretty clear. The social network’s “content policy”, linked from every page, reads:To help fight spam and prevent fake profiles, use the name your friends, family or co-workers usually call you. For example, if your full legal name is Charles Jones Jr. but you normally use Chuck Jones or Junior Jones, either of those would be acceptable.
So, what does this mean for radio?
A massive head start.
Our brands are defined by the people we have on-air. And those names are just fine by Google.
On Google+ you can already follow IT Crowd writer Graham Linehan; acerbic ridiculous-thatch-wearing writer Charlie Brooker, actor that played Kryton who now does stuff with electric cars Robert Llewellyn, comedy writer to the stars Daniel Maier, journalist and author Ben Goldacre, and the Grace Dent/Caitlin Moran twins. They’re there (even if some have yet to start posting).
Your station’s biggest and best people, too, can be on Google+.
Yet, there are precious few radio presenters there. Yes, there’s the bright and digitally-inquisitive Geoff Lloyd from Absolute Radio, and 2BR’s John Isherwood also appears. But, out of the top radio presenters on Twitter, I can’t find anyone in the top ten who’s on Google+. I find this perplexing, and disappointing.
Google+ isn’t yet officially launched: it’s in a “field test” phase. That said, comScore reported last week that it’s already achieved 20 million users in its first 21 days.
And what does a new Google+ users do, when they visit Google+ for the first time? Search for their friends. And don’t we tell advertisers that radio personalities are their listeners’ friends?
People already on Google+ will get a massively unfair share of voice for the next few months, because of the lack of other users to follow. Should Google+ take off – and there’s currently little to indicate it won’t – then this is a massive opportunity for radio.
So where are your presenters on Google+?
- There’s a (sold out) social media night in London, Wednesday night (‘tomorrow’, as I type), from the Radio Academy. I’ll be there. (I know how to RSVP quickly).
- With Capital FM’s James Brownlow, I’m producing the social media session of The Radio Festival in November.
- Yes, we’ll cover social media at nextrad.io as well. (A few tickets left.)
- Media UK – @mediauk – will be adding Google+ profile links shortly to our people database. Naturally.
- If you’d like to follow me, I’m at http://james.cridland.net/+ – feel free. Alternatively, I’m also @jamescridland on Twitter.