James Cridland

How to stop a URL from being clickable

Perhaps you want to talk about a company called cheese.com without it appearing like a link. Worse, if your newsletter system automatically adds tracking, you might find that the link that looks like cheese.com goes somewhere else, which will instantly kill your email’s deliverability since it looks like you’re trying to phish or mislead.

So… here’s what to type:


The strange WBR tag is the line break opportunity element.