Digital radio brings tight targeting opportunities
Above: a nice little radio from Richter. When you turn it on, it says G’day!
My articles
- Digital radio brings tight targeting and happy listeners - niche radio stations can win on digital, I write. (Also here).
United States
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Interesting piece on the decline of advertising and the rise of subscriptions. Radio (AM/FM) possibly the only mass media that can’t benefit from this.
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Pandora has data on what happens if you give people too many ads. Astonishingly, they switch off. Who knew? /via Matt Deegan
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Pandora: Q1 revenue 12% up year-on-year. Still loses $131m in Q1 18, almost identical to Q1 17. Um.
United Kingdom
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RAJAR’s new Midas survey (Spring 2018). Some interesting data on who you listen to radio and podcasts with - radio is less solitary for younger audiences; podcasts are almost never listened-to with anyone else.
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The BBC is monetising their non-UK podcast downloads. Big news. Congratulations to Acast. Interesting fact nugget: the BBC was actively investigating this when I was there in 2007!
Australia
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The full results of the Australian Infinite Dial 2018 from Edison Research - deliberately built to be comparable to the US, which gives interesting contrasts.
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Where is all the radio talent hiding? asks Hit 105’s Mathew Eggleston
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Data around sales executives in Southern Cross Austereo, Australia’s largest radio broadcaster
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New to the world of podcasting: The Prodcast (a podcast all about radio production).
Elsewhere
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Ireland: Lazy Buggles tweet (and a lazy newspaper article) debunked. (thanks to John Myers for this, and congrats on your health news)
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New Zealand: Radio Week - Is radio the immortal medium? - good interview, but I would say that.
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New Zealand: [Radio’s health in New Zealand] compared to a cockroach. (http://stoppress.co.nz/sponsored-content/radio-week-cockroach-media-how-radio-scuttles-despite-odds). Bonus lazy Buggles intro.
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Germany: I’m speaking at Lokalrundfunktage Nürnberg: about whether live radio is lazy radio. Looking forward to speaking! Please don’t bring rotten tomatoes.