Comments on: Where people listen to the radio http://james.cridland.net/blog/where-people-listen-to-the-radio/ From a radio futurologist - where broadcast radio and new platforms collide. Thu, 09 Feb 2012 09:26:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Johnnie http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34962 Johnnie Tue, 06 Jan 2009 20:36:58 +0000 http://james.cridland.net/blog/?p=1053#comment-34962 Well, the ones who aren't listening to talkSPORT anyway. Remember my figs are only from one small (<500k) TSA.. so I wouldn't read too much into them! Well, the ones who aren’t listening to talkSPORT anyway.

Remember my figs are only from one small (<500k) TSA.. so I wouldn’t read too much into them!

]]> By: Briantist http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34952 Briantist Mon, 05 Jan 2009 22:08:47 +0000 http://james.cridland.net/blog/?p=1053#comment-34952 Johnnie: BBC Radio 5 Live must be all of the nation's taxi drivers? Johnnie: BBC Radio 5 Live must be all of the nation’s taxi drivers?

]]> By: Johnnie http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34947 Johnnie Mon, 05 Jan 2009 16:32:22 +0000 http://james.cridland.net/blog/?p=1053#comment-34947 John - I've looked quickly at figures for the TSA in which I work.. which has a lower overall proportion (15 per cent) of in-car listening. I guess they tend towards your R4 theory - certainly if you add in BBC Local Radio. % Hours in-car BBC Local Radio 9 Heritage ILR 18 Female-friendly regional 15 BBC Radio 1 26 BBC Radio 2 20 BBC Radio 4 12 BBC Radio 5 Live 23 All Others 12 As well as type of programming (built speech vs music/sequences), I wonder if there's a male-female split here too - Moyles (1) and Football (5) attracting solo listening among men in cars, while women (allegedly controlling home/family listening depending on your consultant of choice) are building up home hours for music targeted at them on ILR? It can't just be a "speech" thing.. because Five Live's right up there with R1 and 2. All of which is slightly guesswork otherwise I'd be earning more than I do as a full-time RAJAR-cruncher :) John – I’ve looked quickly at figures for the TSA in which I work.. which has a lower overall proportion (15 per cent) of in-car listening. I guess they tend towards your R4 theory – certainly if you add in BBC Local Radio.

% Hours in-car
BBC Local Radio 9
Heritage ILR 18
Female-friendly regional 15
BBC Radio 1 26
BBC Radio 2 20
BBC Radio 4 12
BBC Radio 5 Live 23
All Others 12

As well as type of programming (built speech vs music/sequences), I wonder if there’s a male-female split here too – Moyles (1) and Football (5) attracting solo listening among men in cars, while women (allegedly controlling home/family listening depending on your consultant of choice) are building up home hours for music targeted at them on ILR? It can’t just be a “speech” thing.. because Five Live’s right up there with R1 and 2.

All of which is slightly guesswork otherwise I’d be earning more than I do as a full-time RAJAR-cruncher :)

]]> By: Briantist http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34887 Briantist Fri, 02 Jan 2009 21:02:41 +0000 http://james.cridland.net/blog/?p=1053#comment-34887 http://www.rajar.co.uk/listening/quarterly_listening.php http://www.rajar.co.uk/listening/quarterly_listening.php

]]> By: John Handelaar http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34886 John Handelaar Fri, 02 Jan 2009 20:57:53 +0000 http://james.cridland.net/blog/?p=1053#comment-34886 What he said. I'd like to see the UK numbers broken down by format 'cos there's a loud but undersupported-by-numbers voice in my head saying that Radio 4 is skewing that figure dramatically. What he said. I’d like to see the UK numbers broken down by format ‘cos there’s a loud but undersupported-by-numbers voice in my head saying that Radio 4 is skewing that figure dramatically.

]]> By: Briantist http://james.cridland.net/blog/where-people-listen-to-the-radio/comment-page-1/#comment-34885 Briantist Fri, 02 Jan 2009 20:34:29 +0000 http://james.cridland.net/blog/?p=1053#comment-34885 Whilst I totally agree with your conclusion "to ensure that new-platforms reach the car" there could be a number of other factors: 1) British (ie, BBC) radio offers more formats that are not just about amazing people whilst they drive. Radio 4, in particular, is unrivalled elsewhere and offers programming that is beyond car-time-filling; 2) With AM, FM, DAB, Freeview, Freesat, Sky, Virgin Media and online the British public love their well funded, ad-free radio and this makes it suitable for listening everywhere. 3) There is a culture of radio listening in the UK that doesn't just see it as "car time", but as everything from the bedside alarm-clock, via the breakfast table, online at work, shared at work, live sports and so forth. 4) People can often listen to it on the move on public transport. I have often taken a bus so I can listen to the radio when otherwise I would use the tube, for example. Whilst I totally agree with your conclusion “to ensure that new-platforms reach the car” there could be a number of other factors:

1) British (ie, BBC) radio offers more formats that are not just about amazing people whilst they drive. Radio 4, in particular, is unrivalled elsewhere and offers programming that is beyond car-time-filling;

2) With AM, FM, DAB, Freeview, Freesat, Sky, Virgin Media and online the British public love their well funded, ad-free radio and this makes it suitable for listening everywhere.

3) There is a culture of radio listening in the UK that doesn’t just see it as “car time”, but as everything from the bedside alarm-clock, via the breakfast table, online at work, shared at work, live sports and so forth.

4) People can often listen to it on the move on public transport. I have often taken a bus so I can listen to the radio when otherwise I would use the tube, for example.

]]>