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A radio futurologist writing about what happens when radio and new platforms collide

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Two questions if you run a radio station website

Posted on Wednesday, August 11th, 2010 at 9:08am. #

Marshall amp bits

The programme team on this station wants to hear from you, dear listener. “Post a comment below, send the team an email, tweet or message the show on facebook” says a message on this radio station’s website.

I thought about posting a comment (I really did), then wondered whether it would have more effect if I tweeted, or went onto Facebook. So I didn’t do anything. As a result, this show – the flagship show on this radio station I’m listening to – has just one comment: looking lonely on the page. (There are probably more comments on Facebook, twitter, or via email, all of which could be aggregated here.)

Are you confusing your users, or listeners, by giving them too many options?

Listening to the show, the presenter says that he’s uploaded tons of photographs on Facebook about what he got up to yesterday. They’re nowhere on the station’s website, in other words. He promotes his Facebook page by reading out the URL twice in succession. He doesn’t mention the station’s official website at all.

Facebook should, of course, be used – but it’s an addition, not a replacement, to your online activity.

Are you – or your presenters – confusing your listeners as to where their online destination should be?

5 comments

David Lewis
commenting at August 11th, 2010 at 9:16am

It’s a pity that Facebook is not just a little bit more customisable. In this day in age having a Facebook page is probably more important than a website.

There’s a money making idea for Facebook right there. Enable businesses to turn their profile page into their main site.

Roy
commenting at August 11th, 2010 at 10:43am

I wonder if any radio station has simply pointed its own domain to their Facebook page?

buzz
commenting at August 11th, 2010 at 1:30pm

Look around all media and you dont see web addresses anymore. TV commercials dont say “Beercompany.com” at the end of the ad, they say “facebook.com/beercompany.”

Facebook is DOMINATING the internets. For many people, FB has become the internet. They get email, photos, videos, news etc. EVERYTHING most people need to do online, they can do inside the walled garden of Facebook.

I’ve long thought many radio stations lose native site traffic by mentioning Facebook on the air, but that’s where they can gain traction to their actions. Content is easily shared. When comments are posted, people are notified of subsequent additions to the conversations.

It’s a case of if you can’t beat them, join em.

Josh
commenting at August 11th, 2010 at 1:46pm

I know where I’m at, IT has such tight control over our websites that it’s incredibly difficult to do anything with them. That’s why we use Facebook so much, we can actually upload pictures from events and of in-studio guests, as well as have comments, discussions, etc.

Alan
commenting at August 12th, 2010 at 4:59am

I work at a radio station and totally agree with your blog. Facebook is another way of interacting with your listeners, but why would you give your valuable content away to a site you have no control over? Facebook is great for conversation, but all links should be back the the content on your own site. Facebook may be popular now, but Bebo was also popular… and Myspace… something else will come along and the Facebook bubble will burst. It appears some other comments are from people who clearly missed the point.

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