Two questions if you run a radio station website
Posted on Wednesday, August 11th, 2010 at 9:08am. #
The programme team on this station wants to hear from you, dear listener. “Post a comment below, send the team an email, tweet or message the show on facebook” says a message on this radio station’s website.
I thought about posting a comment (I really did), then wondered whether it would have more effect if I tweeted, or went onto Facebook. So I didn’t do anything. As a result, this show – the flagship show on this radio station I’m listening to – has just one comment: looking lonely on the page. (There are probably more comments on Facebook, twitter, or via email, all of which could be aggregated here.)
Are you confusing your users, or listeners, by giving them too many options?
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Listening to the show, the presenter says that he’s uploaded tons of photographs on Facebook about what he got up to yesterday. They’re nowhere on the station’s website, in other words. He promotes his Facebook page by reading out the URL twice in succession. He doesn’t mention the station’s official website at all.
Facebook should, of course, be used – but it’s an addition, not a replacement, to your online activity.
Are you – or your presenters – confusing your listeners as to where their online destination should be?




It’s a pity that Facebook is not just a little bit more customisable. In this day in age having a Facebook page is probably more important than a website.
There’s a money making idea for Facebook right there. Enable businesses to turn their profile page into their main site.