Comments on: The portable people meter – changing the sound of radio http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/ Radio futurologist and beer drinker Mon, 21 May 2012 11:08:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Paula Cordeiro http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2654 Paula Cordeiro Wed, 13 Jan 2010 21:43:28 +0000 http://james.cridland.net/blog/?p=1905#comment-2654 It's curious no notice the change from the frequency - to name - and back to frequency once again. In Portugal we don't have PPM, but I'm sure that the same would happen. When we had analogue receivers, stations cared much for the frequency and all the marketing communication, most specially station's jingles, were built around the frequency. Later, the name, as a brand, was the most important feature and today, few stations promote their frequency. Nevertheless, regional stations that have different frequencies around the country still do it, with different jingles for each frequency. And the URL? Most stations in Portugal often have on air jingles with their URL. It’s curious no notice the change from the frequency – to name – and back to frequency once again. In Portugal we don’t have PPM, but I’m sure that the same would happen.
When we had analogue receivers, stations cared much for the frequency and all the marketing communication, most specially station’s jingles, were built around the frequency. Later, the name, as a brand, was the most important feature and today, few stations promote their frequency. Nevertheless, regional stations that have different frequencies around the country still do it, with different jingles for each frequency.
And the URL? Most stations in Portugal often have on air jingles with their URL.

]]> By: Richard Morris http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2653 Richard Morris Tue, 12 Jan 2010 17:35:31 +0000 http://james.cridland.net/blog/?p=1905#comment-2653 Interesting. For a few Australian stations the station name actually is the frequency - eg "92.9" (www.929.com.au). Others use the frequency as part of the station name -eg "Mix 106.2" (www.mix106.com.au) or "973 Coast FM" (www.973.com.au). These names work for both the diary and the dial. Interesting. For a few Australian stations the station name actually is the frequency – eg “92.9″ (www.929.com.au). Others use the frequency as part of the station name -eg “Mix 106.2″ (www.mix106.com.au) or “973 Coast FM” (www.973.com.au). These names work for both the diary and the dial.

]]> By: Adam Bowie http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2652 Adam Bowie Tue, 12 Jan 2010 16:40:41 +0000 http://james.cridland.net/blog/?p=1905#comment-2652 I've talked a bit about the whys and wherefores of PPMs <a HREF="http://www.adambowie.com/weblog/archive/002851.html" rel="nofollow">before<A>, so I won't get into that again right now. But <a HREF="http://www.rbr.com/radio/19895.html" rel="nofollow">interesting news</A> from the US in the last 24 hours, where the CEO of Arbitron has left at the same time as the PPM has failed to gain accreditation in most markets from the Media Rating Council (MRC). While these are seemingly unrelated, this has to be concerning for US stations in those markets. One of the purposes of the MRC is: "To secure for the media industry and related users audience measurement services that are valid, reliable and effective." It should be pointed out that PPMs have gained accreditation in three US markets. I’ve talked a bit about the whys and wherefores of PPMs before, so I won’t get into that again right now.

But interesting news from the US in the last 24 hours, where the CEO of Arbitron has left at the same time as the PPM has failed to gain accreditation in most markets from the Media Rating Council (MRC). While these are seemingly unrelated, this has to be concerning for US stations in those markets.

One of the purposes of the MRC is: “To secure for the media industry and related users audience measurement services that are valid, reliable and effective.”

It should be pointed out that PPMs have gained accreditation in three US markets.

]]> By: James Cridland http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2651 James Cridland Tue, 12 Jan 2010 13:56:45 +0000 http://james.cridland.net/blog/?p=1905#comment-2651 Brian: it, of course, listens to the audio (wherever it's from); and in the US, where the comments about frequency were relevant, there's always a frequency or a channel number to help you tune in. Of course, the UK has DAB which uses the station name to tune in - perfect for memory-aided research like RAJAR. Steve: PPM works just fine when listening online - it listens to the audio, wherever it's from. And yes, since you listened to the local radio station in the shop, your PPM would have noticed that - you'd only register as a listener if the research company - RAJAR, in our case - wanted you to appear as one. Currently, a diary only counts you as a listener if you tune in for longer than five minutes, and there's no reason why that has to change with PPM. Still best to keep to the diary? Brian: it, of course, listens to the audio (wherever it’s from); and in the US, where the comments about frequency were relevant, there’s always a frequency or a channel number to help you tune in. Of course, the UK has DAB which uses the station name to tune in – perfect for memory-aided research like RAJAR.

Steve: PPM works just fine when listening online – it listens to the audio, wherever it’s from. And yes, since you listened to the local radio station in the shop, your PPM would have noticed that – you’d only register as a listener if the research company – RAJAR, in our case – wanted you to appear as one. Currently, a diary only counts you as a listener if you tune in for longer than five minutes, and there’s no reason why that has to change with PPM. Still best to keep to the diary?

]]> By: Steve Campen http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2650 Steve Campen Tue, 12 Jan 2010 13:07:41 +0000 http://james.cridland.net/blog/?p=1905#comment-2650 I do a lot of 'radio' listening online so a PPM would not work. This morning I was in a shop that had the local radio station on, would that then register that I am a 'listener' to that station? The diary system is far from perfect and has caused (in the past) a few major cock-ups I can't write about here. But in an uncertain future-radio-world maybe best to keep to the diary. I do a lot of ‘radio’ listening online so a PPM would not work. This morning I was in a shop that had the local radio station on, would that then register that I am a ‘listener’ to that station? The diary system is far from perfect and has caused (in the past) a few major cock-ups I can’t write about here. But in an uncertain future-radio-world maybe best to keep to the diary.

]]> By: Brian Greene http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2649 Brian Greene Tue, 12 Jan 2010 11:51:33 +0000 http://james.cridland.net/blog/?p=1905#comment-2649 how does PPM work with DAB and no frequency. and national stations are in a frequency block 90-92FM or 909&693. is the frequency reminder for the listener or the PPM? as i sing "Kellogg’s Country Store" how does PPM work with DAB and no frequency. and national stations are in a frequency block 90-92FM or 909&693.

is the frequency reminder for the listener or the PPM?

as i sing “Kellogg’s Country Store”

]]> By: james http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2648 james Tue, 12 Jan 2010 11:46:34 +0000 http://james.cridland.net/blog/?p=1905#comment-2648 Yup. Sounds like a splendid idea. I wonder how many PPMs get dropped down the toilet (accidentally, of course). Yup. Sounds like a splendid idea.

I wonder how many PPMs get dropped down the toilet (accidentally, of course).

]]> By: John Handelaar http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2647 John Handelaar Tue, 12 Jan 2010 11:38:59 +0000 http://james.cridland.net/blog/?p=1905#comment-2647 "Kellogg's Bran Flakes" appears before the chorus in the lyrics to said annoying tune, twice. “Kellogg’s Bran Flakes” appears before the chorus in the lyrics to said annoying tune, twice.

]]> By: Stuart http://james.cridland.net/blog/the-portable-people-meter-changing-the-sound-of-radio/#comment-2646 Stuart Tue, 12 Jan 2010 11:12:14 +0000 http://james.cridland.net/blog/?p=1905#comment-2646 I remember the Live and Kicking number as having an extra digit - 0181 811 81 81. I'm obviously slightly younger than you - this was presumably after BT introduced the extra "1" to all telephone numbers which I remember happening - a shop sign in my hometown still has their dialling code as "0536". I remember the Live and Kicking number as having an extra digit – 0181 811 81 81.

I’m obviously slightly younger than you – this was presumably after BT introduced the extra “1″ to all telephone numbers which I remember happening – a shop sign in my hometown still has their dialling code as “0536″.

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