James Cridland

James Cridland's blog

A radio futurologist writing about what happens when radio and new platforms collide

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The future of radio – the best thing

Posted on Monday, July 27th, 2009 at 3:00pm. #

Today, I was asked a few questions by a company who are working on a radio-based event. They sent me the questions ahead of time, so I thought I’d prepare by thinking up some answers: and I realised that reprinting some of the answers here might be interesting.

As ever, these are my personal views, and not those of any employer; and, because I’ve learnt from the master, I’m answering a question a day for the next four days in this series. This will allow comment and debate if you wish.

What do you think is the best thing that could happen to radio over the next two years? Why?

The best thing that could happen to radio is that we stop talking about platforms, and start talking about content. Nobody, but nobody, cares about how they get content. Podcasts, online, downloads, on-demand, live, streaming, FM – they’re all just ways for our audience to get great content.

And what content! Radio has the power to engage us in a way no other media can – in places no other media can. It’s a tremendously powerful medium, and incredibly resistant to the changes within the media landscape.

As an industry, I think we worry way too much about platforms. Our audience simply don’t care how they listen – but they do care what they listen to, and how easy it is to find that great audio-focused entertainment and information. It’s that area that we should be concentrating on; and leaving the interminable “will it, won’t it” discussion at the door.

(Do you think we talk too much about platforms? Or is the most important thing DAB versus the internet, FM versus FAB, DAB+ versus DAB, etc? Is this fundemental to our future? Let me know in the comments).

Photo: João Pedro Silveira Martins. Used under licence.

23 comments

dumbledad
commenting at July 27th, 2009 at 6:19pm

I don’t think I agree with this one at all. I do agree that content is important, but so is my relationship to the content, to the content provider, and to other listeners. And changes in the ways I can form and express those relationships often come about as a result of people experimenting with platforms. Take Tom Coates and Tristan Ferne et al’s Annotatable Audio http://www.plasticbag.org/archives/2005/10/on_the_bbc_annotatable_audio_project/ It may not have lead to a service or a programme but its an inspirational innovative piece that grows from playing with platforms. IMHO.

The Future Of Radio? « Andrew Stuart’s Blog
commenting at July 27th, 2009 at 6:51pm

[...] idea for a post came from this man, James Cridland. If you click that link, It will take you to the blog where he is talking about the future of radio. [...]

Andrew Stuart
commenting at July 27th, 2009 at 6:53pm

Hi James, I blogged about it on my website, and here is my response (partly:)

One thing that is fundamental to our future of radio is not how we listen but how we can listen. I don’t mind if i listen on DAB or FM, as long as i can get a decent signal. As a broadcaster, you are aware of what platforms you are broadcasting on. Five Live, for instance, now has music reviews and live sets on sometimes. This is possible, in part, to DAB – it makes it listenable. It’s still fairly terrible on AM, but DAB is good.

But, i want to be able to listen to the radio in the car. DAB in the car – if you can guarantee me a signal, then yes. Internet radio maybe even possible over the 3G networks, if there was full coverage.

I’m drifting. Ok, to answer the question. Yes – too much is talked about what platforms there are. It’s a call for the government, for the CEOs of the big companies, for the BBC, to agree a standardised format – one that will work everywhere, with every station, in quality. Role it out, and make it work. And also, make it work across europe. Make intelligent devices, not poor consumers who need an FM radio for here, a DAB radio for there, a DAB+ radio for europe, and stuck with AM for this and that because nothing else is possible.

Blanket decisions can be bad, but if it saves me money and it’s better (or as good as) what I had, then i don’t mind how i get it.

dumbledad
commenting at July 27th, 2009 at 6:59pm

Ah, I think I see. When you radio guys say “platform” you may mean something different from us computer guys.

chebby
commenting at July 27th, 2009 at 7:14pm

Yes the platform is important to many.

The ‘Gold Standard’ – for me – is a good hifi FM stereo tuner and a decent FM roof aerial. No other ‘platform’ can get the hairs on the back of my neck going up during a live R3 recital or a R4 drama.

Freeview radio – using optical digital audio output from a DVD/HDD/Freeview recorder via a DAC – is the next best quality (not ‘hair-raising’ though) and then iPlayer radio via the DAC. (Not live BBC internet radio though as it still requires Real).

I don’t even count DAB as a serious platform (hackle raising rather than hairs!) Even my Pure Evoke Flow internet/FM/DAB portable in the kitchen sounds better with FM and ‘Play it again’ on BBC streamed from my wireless network than DAB.

I have also heard FM and DAB pitched against each other from a top brand tuner (Arcam T32) being fed with signal from professionally installed FM and DAB roof antennae. (Line of sight to Rowridge transmitter and perfect reception on all BBC radio.)

Even in this ‘best case’ comparison DAB was hopeless at anything other than very simple musical material. When things got ‘busy’ DAB just collapsed everything into a flat, compressed wall-of-sound where fainter instruments in the mix would come and go depending on how loud/dynamic a part of the music was.

Steve Green
commenting at July 27th, 2009 at 8:24pm

” I’ll listen to Absolute and the WS on DAB, because i can only really get them on that.”

You can also receive them via the Internet – all radio stations available on FM, AM and DAB are available via the Internet. Also, the audio quality is far higher via the Internet than it is via DAB.

This comment was originally posted on Andrew Stuart’s Blog

James Cridland
commenting at July 27th, 2009 at 7:30pm

Ooof!

“Freeview radio – using optical digital audio output from a DVD/HDD/Freeview recorder via a DAC – is the next best quality (not ‘hair-raising’ though) and then iPlayer radio via the DAC. (Not live BBC internet radio though as it still requires Real).”

Actually, live BBC internet radio no longer requires Real (at least for nationals) and is significantly better quality. Please have another go – www.bbc.co.uk/iplayer/radio/ – if there’s one thing I’ve achieved, it’s what I believe to be the highest-quality digital streams available. Technically, it’s better than DAB; subjectively, at least, it’s also better than Freeview and Sky.

Steve Green
commenting at July 27th, 2009 at 8:41pm

“It’s a call for the government, for the CEOs of the big companies, for the BBC, to agree a standardised format”

Would you find it acceptable for the Government to say “you must commute to work via public transport”? If not, then why do you think it’s acceptable for the Government, let alone the chief execs of broadcasting organisations, to dictate how radio listeners should listen to the radio??

The BBC and commercial radio want to push everyone onto DAB because, to quote John Myers, the ex-chief exec of the GMG Radio group, they’re “petrified” of Internet radio. And that’s because they think that the more people that listen to radio via the Internet the more listeners they will lose, because of the huge amount of choice available online. In other words, the BBC and commercial radio are practising protectionism, but from what you’ve said you’re actually in favour of the broadcasters practising protectionism.

“one that will work everywhere, with every station, in quality.

The audio quality on DAB is widely known to be far worse than it is on FM, and furthermore it’s impossible for the audio quality to be as good on DAB as it is on FM.

“Role it out, and make it work. And also, make it work across europe.”

The UK Government and broadcasters cannot control what systems other countries decide to use for digital radio. Germany, for instance, has just basically announced that DAB/DAB+ is dead there, and the UK can’t do anything about that.

“Make intelligent devices, not poor consumers who need an FM radio for here, a DAB radio for there, a DAB+ radio for europe, and stuck with AM for this and that because nothing else is possible.”

And how do you receive on-demand content on any of those platforms? The answer is that you can’t, because broadcast systems can’t handle on-demand content. And how are people going to receive radio at high audio quality if the BBC refuses to tell the public that the audio quality is higher on Internet radio than it is on DAB because the BBC is so biased towards DAB?

This comment was originally posted on Andrew Stuart’s Blog

chebby
commenting at July 27th, 2009 at 7:46pm

Thanks James. The last I tried to get a ‘live’ internet broadcast was Radio Solent a week ago (for some traffic info).

This is probably why I assumed Real was still required.

I will try the nationals from your link and compare with Freeview.

You may be aware of Radio Paradise (internet). They seem to achieve remarkable quality on 128k and 192k AAC although I suspect a little ‘shaping’ going on expecially in the upper bass region.

Does R2 output get similarly shaped? The music on R2 sounds especially ‘lush’ almost as if one of those old EMT 950 turtables were still being used.

Adam Westbrook
commenting at July 27th, 2009 at 9:06pm

You don’t need someone like me to tell you this, but “nail” and “head” spring to mind.

The radio of the future can have thousands of stations; it can be in our cars, laptops, ipods on our TVs, in our showers; they can have video displays and tell us the weather or be pausable or recordable; Christ they can leap off the bed-side table and take us on in a game of chess…but if every station they offer insist on “banging out the hits” with “memories and music” and the “top ten at ten” they’ll find themselves playing chess on the shelves of Curries.

Fact is the world has changed. We want more from our radio. We want speech. We want to be challenged.

We. Want. Content.

So that’s about 0.5% of the industry converted then. Shame Mark Thompson/Herr Bauer/Mr Global don’t read blogs.

james
commenting at July 27th, 2009 at 10:19pm

Hmm.

Platforms = yes. We do talk about them a lot.

But that’s because the purposes they serve and the benefits they offer vary SO enormously between them.. from broadcast radio, which offers a small (either in terms of distilled quality or carefully researched advert-filler music) range of linear content to a large audience, to the internet which offers a vast range of content in random access form to what often amounts to a tiny sustained minority – those who are aware, and appreciate that particular idiom.

The question is – in my opinion – how else does one classify both content and audience conveniently, save for in terms of platform?

And I – and many others – have long wished for, investigated and generally failed to find a means by which the range of distilled quality at the ‘small audience’ end of the scale might find an audience the size of that which is served by broadcast radio… is that the ‘magic bullet’ of platform?

*Please note: these are the ramblings of a tired bloke who kinda understands what he’s trying to say, but can’t quite communicate them with any erudition at all.*
j

Steve Martin
commenting at July 27th, 2009 at 10:22pm

Did you catch The Archers on Sunday morning? Wow. What will happen?

Graham Stewart
commenting at July 27th, 2009 at 10:34pm

It’s become very fashionable to say that the industry is obsessing about “platforms”. But if we really believe that to be true, then maybe it’s about time we abandoned this push from FM to DAB. If content is more important than platforms, why don’t we leave people be with gold old FM? Because I’ve never heard a listener say to me: “You know the problem with radio, it’s just not digital enough for me.”

Matt Tunstill
commenting at July 27th, 2009 at 10:50pm

James, I think you have highlighted the biggest concern and what could be a cause a down spiral of interest in the next generation of listeners.

Let me deviate slightly off the beaten track for a minute. Now, we all know a lot of stations don’t consider “speech” content as king and a music jukebox as the almighty answer to…

a) think the listener is okay to tune into a select amount of records that repeat themselves quite often – Where really, most music is readily available on iTunes or now, services such as Spotify. Really they’re a big threat to mainstream radio.

b) saving money – Content (in the eyes of commercial especially) costs money. That’s the attitude of the big corps from the sounds of the recent events of the “Heart” rebrand. Is networking worth a bunch of ex-TV, ex-Celeb, ex-Whatever not to do with radio and expect to deliver good quality content in a restrictive manor surrounded by adverts?

c) thinking the listener wants music content only – The GWR/Capital/ILR models have obviously carried through and have stripped and been teared apart. It’s a shame there’s been a lack of innovation in comparison to the BBC who have seemed to keep a good balance on all their network stations. Not that I believe in cutting off older presenters in the sake of keeping a young remit. If presenters are clever enough, they can still relate to young audiences in other ways.

I know the average joe doesn’t care about delivery platforms which I think you’re right on. Mixing DAB into this age I think has confused a lot of people and has introduced a severely old platform that really maybe should of been dumped in the wake of DAB+. With a rough idea of how much it costs to deliver on DAB, I can see why content is being slashed to get the station on all platforms as possible.

I could go on all day, but the simple message from me is…

If radio continues this path (with the majority of big stations taking music over speech), a lot of younger generations will lose touch on what radio is all about. Thank-god the BBC is still around to show us how it should be done.

Sean Inglis
commenting at July 28th, 2009 at 12:32am

Its certainly true in my case (and by extension in the case of every right-minded person) that the platform is a virtual irrelevance save for one factor, DRM.

I enjoy tuning in to the live schedule that someone’s laboured to assemble – doubtless the same unconscious sense of shared experience that prompts you to watch a bastardized cut of a much loved film when it turns up live, rather than reaching for the directors cut on bluray at your leisure.

But what I really want from radio is for it’s output to be comprehensively archived, instantly accessible and ubiquitous.

I’d like every scrap of magnificent (and not so magnificent) content indexed and available for replay almost as soon as its been broadcast.

In that respect platforms just become a way to access particular views of a single ever expanding body of work; the vast corpus of radio shows is a sort of huge coarse grained itunes; podcasts are individual tracks promoted for approval; schedules are popular extended sets mixed by meta DJs; “Live” radio is a constant stream of the latest additions; listen on demand lets me construct my own playlist.

The platform may restrict which of these slices of content I’m able to access at any one time, but just as a matter of horsepower and connectivity, not of policy.

Granting my particular wish seems to involve:

1) Archiving the content as it’s produced in a timely way, keeping it indefinitely, and navigating it successfully (doubtless the first two are already done and the third under constant development)

and

2) Skirting round the obstacles imposed by performing rights and DRM to allow it to happen.

The first seems like it’s just a matter of time and brute force. The second looks a little closer than it was, but it needs a sort of universal consensus that still seems distant.

Here’s my tenner – you sort out the micropayments.

Briantist
commenting at July 28th, 2009 at 6:59am

Good article.

My analysis of the situation suggests that in the future, broadcast radio will be used for delivery of “live” speech radio. This will be mainly in the form of news and specialist news services such as sports news, business news and local news.

Perhaps some of the specialist music services will survive too, but “pop radio” seems as up-to-date as a Bacolite radio or black and white television.

James Martin
commenting at July 28th, 2009 at 10:24am

Reference the original statement by James (and remaining focused on the two year period mentioned in the question), I partially agree.

Content is of the utmost importance, but platform is still highly relevant. Radio needs to be free and simple to consume – the old fashioned recipe. New platforms enhance this, but won’t quickly replace it.

Back to basics now, what I don’t understand is the “speech radio” = “content” assumption that is being made here.

Admittedly, a lot of “pop radio” appears to nothing more than a bland repetitive playlist, with consolidation and networking exacerbating this. However, in both the BBC and commercial sectors, we must still appeal to the masses. An extremely well produced “AcousticCountryOneHitWondersOfThe80s FM” service is all very nice – but how do you fund it?).

What I’m trying to say (reference James C’s recent tweet that “20% of all radio listening in UK is to a speech station”) is that “music radio”, whether it be local or national, is a fundamental part of our industry – and our future.

Yes, it needs to be done to a decent standard (ie: content), but iTunes, Spotify and the like, whilst brilliantly innovative and gradually growing in popularity, will take a very long time to replace present day music radio. Partly because of platform, but largely due to the lack of content. Mr Public at home/work/in the car wants a ready mix of the music he knows and loves, assisted discovery of new music that he is likely to love, a local/national/relevant news service, travel information, other entertainment/info and contact with the rest of the human race – plus a real person to relate to and to hold it all together.

So, content, as ever, is king – but in the immediate and near future, don’t brush aside the importance of your traditional “music radio” service. Its so much more than it might appear – the numbers at rajar.co.uk prove that!

We just need to continue to do it well.

The future of radio – the worst thing - blog - James Cridland
commenting at July 28th, 2009 at 3:01pm

[...] The future of radio – the best thing | Blog index [...]

Steve Green
commenting at July 28th, 2009 at 4:10pm

@Sean Inglis,

You said the following in your post:

“Its certainly true in my case (and by extension in the case of every right-minded person) that the platform is a virtual irrelevance save for one factor, DRM.”

and

“But what I really want from radio is for it’s output to be comprehensively archived, instantly accessible and ubiquitous.”

Those two statements are contradictory, because only certain platforms can deliver on-demand content (which you say you want), so the platform cannot be “an irrelevance” to you.

I think what you (and James) are referring to is the actual technologies being irrelevant to people, which is true: no-one could care less whether the system’s name is DAB, DVB-H or DMB or eMBMS or 4G etc.

The reason why there is so much discussion of platforms, though, is because platforms define what you can receive on them. For example, you can receive on-demand content via the Internet whereas it’s impossible to receive such content via one-to-many broadcast systems such as DAB.

Ultimately, platforms are like football referees: the better they are the less they’re talked about, and vice versa. And the reason why there is so much discussion of platforms is simply because DAB isn’t up to the job, and it hasn’t been up to the job for most of the last decade – as the rest of the world will testify, as the rest of the world decided not to use DAB.

The German commercial radio groups have got the right idea: scrap DAB/DAB+ and combine Internet with broadcast (presumably they want to use a modern broadcast system rather than DAB/DAB+). That would then deliver what consumers want: lots of choice, on-demand content, high audio quality, interactivity/personalisation. They’re basically the requirements that a digital radio system must deliver in order for the system to be fit for purpose at the present time. DAB fails to deliver a number of those things, hence we have lots of talk about platforms.

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Frank Bowles
commenting at August 3rd, 2009 at 10:10pm

It doesn’t seem that long ago but is probably nearly 20 years since I had to listen to Radio 4′s “Week Ending” through electrical and other interference on long wave (we didn’t get FM in Scotland). What different platforms are doing for this one time radio obsessive who drifted away is reconnecting me. I hadn’t listened to my Radio 4 favourites for years but podcasting now queues them on my ipod to listen whenever. And poor much maligned DAB in the car is reconnecting me with AM radio… sorry Absolute, 5 Live and Clyde 2 you were fading memories but now are quite listenable alternatives. And DX-ing is a bit different with at least 3 London locals on DAB in Glasgow ;-).

So the technicalities of platforms don’t matter to me as a listener (although they do to my inner geek) but what they do is make listening possible where it wasn’t before and widen scope. The challenge for the broadcasters is to increase the scope and public awareness of programmes too so we can maximise the benefits we can get from the new technologies.

Fred Hart
commenting at August 10th, 2009 at 4:26pm

(Quoting from Steve Green’s comments),
“The audio quality on DAB is widely known to be far worse than it is on FM”

But it is listenable! I’d much rather listen on DAB to something like AM, or even the BBC Local Radio online streams, which haven’t yet been upgraded so the audio quality is much worse than DAB.

Also, the reason the quality is worse is because there are so many stations on DAB. DAB is like the Internet: there is only so much space available. If you put too much on, it gets overloaded and the audio quality isn’t that good. I remember reading somewhere that 192kb/s and above is the ideal audio quality on the standard DAB (although the new DAB+ which isn’t yet in use in the UK has better quality).

This can be sorted by removing some of the stations on DAB – why do we need so many? If there were fewer which focused on making quality broadcasts, there’d be enough space to increase the audio quality. The issue with that is: where do all the radio stations go? They sureley wouldn’t want to go off air!

The answer is this: have MORE digital multiplexes, with FEWER stations on each. Cost would be an issue: but thats only because the big manufactures are greedy. There is someone along the line who IS able to lower costs (for equipment etc.), enabling others along the manufacturing lines to lower costs and result in it being cheaper to set up a DAB multiplex.

“all radio stations available on FM, AM and DAB are available via the Internet”
Not strictly true – there are many that still aren’t; community radio/RSLs particularly, which don’t have the equipment or the money to broadcast online (or in some cases, on DAB).

This comment was originally posted on Andrew Stuart’s Blog

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