The future of radio – the best thing
Posted on Monday, July 27th, 2009 at 3:00pm. #
Today, I was asked a few questions by a company who are working on a radio-based event. They sent me the questions ahead of time, so I thought I’d prepare by thinking up some answers: and I realised that reprinting some of the answers here might be interesting.
As ever, these are my personal views, and not those of any employer; and, because I’ve learnt from the master, I’m answering a question a day for the next four days in this series. This will allow comment and debate if you wish.
What do you think is the best thing that could happen to radio over the next two years? Why?
The best thing that could happen to radio is that we stop talking about platforms, and start talking about content. Nobody, but nobody, cares about how they get content. Podcasts, online, downloads, on-demand, live, streaming, FM – they’re all just ways for our audience to get great content.
And what content! Radio has the power to engage us in a way no other media can – in places no other media can. It’s a tremendously powerful medium, and incredibly resistant to the changes within the media landscape.
As an industry, I think we worry way too much about platforms. Our audience simply don’t care how they listen – but they do care what they listen to, and how easy it is to find that great audio-focused entertainment and information. It’s that area that we should be concentrating on; and leaving the interminable “will it, won’t it” discussion at the door.
(Do you think we talk too much about platforms? Or is the most important thing DAB versus the internet, FM versus FAB, DAB+ versus DAB, etc? Is this fundemental to our future? Let me know in the comments).
Photo: João Pedro Silveira Martins. Used under licence.




I don’t think I agree with this one at all. I do agree that content is important, but so is my relationship to the content, to the content provider, and to other listeners. And changes in the ways I can form and express those relationships often come about as a result of people experimenting with platforms. Take Tom Coates and Tristan Ferne et al’s Annotatable Audio http://www.plasticbag.org/archives/2005/10/on_the_bbc_annotatable_audio_project/ It may not have lead to a service or a programme but its an inspirational innovative piece that grows from playing with platforms. IMHO.