I got this today (actually, I got five of them). Given I’ve posted about email being broken, an idea for better email unsubscribing, and the concerning fact that Microsoft confirms working email addresses to spammers, it’s probably incumbent on me to report good news, too.

There’s so much that’s right with the bounce-back below, it’s difficult to know where to start: but variously…

• it’s not in techy-speak, and is simple and easy to understand
• it gives the email address of the person I sent an email to (yay)
• it quotes the complete mail underneath this nice message
• it gently markets the station as well as explains the situation
• it even gives a way of contacting the station further

They’re a depressingly bright bunch, aren’t they?

Thanks for your e-mail - unfortunately it has not been delivered to (name removed)@virginradio.co.uk

You may know that Absolute Radio is the new name for Virgin Radio. It's the same great radio station, just set free!

Emails for Absolute Radio should now be sent to 'absoluteradio.co.uk', and not 'virginradio.co.uk', 'virginradio.com', 'virgin-radio.co.uk' or 'virgin-radio.com'.

So you'll need to update the email address you have just used and resend your message. You should change the '@virginradio.co.uk' part of the email address to '@absoluteradio.co.uk'.

If you have any further problems, please do not hesitate to call the Absolute Radio Service Desk on 0845 356 1111 selecting option 2.

Discover how we're changing radio - discover real music - and discover more award-winning presenters than anywhere else.

Absolute Radio - online - digital - 1215 AM/105.8 FM (London)

Photo: Kevin Steinhardt. Used under licence.

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