Comments on: The BBC Radio redesign; and weekly unique users http://james.cridland.net/blog/the-bbc-radio-redesign-and-weekly-unique-users/ Radio futurologist and beer drinker Mon, 21 May 2012 11:08:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Chris Kimber http://james.cridland.net/blog/the-bbc-radio-redesign-and-weekly-unique-users/#comment-319 Chris Kimber Wed, 14 Mar 2007 19:07:52 +0000 http://james.cridland.net/blog/2007/03/10/the-bbc-radio-redesign-and-weekly-unique-users/#comment-319 James, briefly: 1. Homepage (1): we're going to do more user testing on the roll-overs and if they really do prove difficult or confusing for people we'll change things. Personally i think it's an elegant way of providing lots of promo space without taking over the whole page and making it look too busy... 2. Homepage (2)we want to allow access to our live and on-demand streams from as many points as possible - forcing people to your homepage is surely web1.0 thinking of the highest order? Anyway, you could do all those things with the old Radio homepage too so actually there's no change! 3. weekly users - you know as well as i do that monthly user figures are inaccurate and also boost your user stats, which helps you i'm sure with your advertisers. Weekly user figures are much more accurate as they reduce the impact of cookie churn. Come on Virgin - switch to weeklies! I dare you! 4. 3% of weekly listeners visting a radio site isn't great, i admit, but then again 5% isn't much better. I'll have some stats for you tomorrow which show that for some of our other stations the ratio is much better. Chris James,
briefly:

1. Homepage (1): we’re going to do more user testing on the roll-overs and if they really do prove difficult or confusing for people we’ll change things. Personally i think it’s an elegant way of providing lots of promo space without taking over the whole page and making it look too busy…

2. Homepage (2)we want to allow access to our live and on-demand streams from as many points as possible – forcing people to your homepage is surely web1.0 thinking of the highest order? Anyway, you could do all those things with the old Radio homepage too so actually there’s no change!

3. weekly users – you know as well as i do that monthly user figures are inaccurate and also boost your user stats, which helps you i’m sure with your advertisers. Weekly user figures are much more accurate as they reduce the impact of cookie churn. Come on Virgin – switch to weeklies! I dare you!

4. 3% of weekly listeners visting a radio site isn’t great, i admit, but then again 5% isn’t much better. I’ll have some stats for you tomorrow which show that for some of our other stations the ratio is much better.

Chris

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