I’m almost going to MacWorld
Monday, January 14th, 2008
It’s Steve Jobs’s big keynote of the year. Last year, he introduced - boom! - the iPhone. This year, he’s introducing - here’s my guess - a new thinner MacBook, called the MacBook Air, which’ll have something clever apart from being thinner; a raft of updates to the iPhone… a bigger model, new firmware for everyone with new features, an SDK to enable people to produce apps for the iPhone (but which will fall far short of what developers want)… and movie rentals.
Given I’ve pieced all the things together anyway, you might wonder why I’m still looking forward to it. But I am: the black turtlenecked one is a master in presentations, and I enjoy watching and learning.
If you’re a posh journalist in the UK, you get to be invited to a special relay of the event in a Bloody Big Room somewhere. Excitingly, I’ve managed to snaffle myself a ticket.
I’ll not be live-blogging it; I doubt the Bloody Big Room has internet access, and even if it does, there’ll be others doing that. But I’m hoping it’ll be an interesting and exciting end to the day tomorrow, and that I’ll learn something about presentation skills and watch one of the best PR companies strutting their stuff.
And I’ll then rush out and buy myself a MacBook Air. Damn you, Jobs.
Photo: David Liu. Used under licence


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