Comments on: Sunday afternoon reading http://james.cridland.net/blog/sunday-afternoon-reading/ Radio futurologist and beer drinker Mon, 21 May 2012 11:08:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Talia http://james.cridland.net/blog/sunday-afternoon-reading/#comment-3113 Talia Thu, 09 Sep 2010 01:57:41 +0000 http://james.cridland.net/blog/?p=2561#comment-3113 Thanks for the link to Myna. Sounds like a useful thing to try out. Thanks for the link to Myna. Sounds like a useful thing to try out.

]]> By: James Cridland http://james.cridland.net/blog/sunday-afternoon-reading/#comment-3112 James Cridland Mon, 23 Aug 2010 21:21:35 +0000 http://james.cridland.net/blog/?p=2561#comment-3112 Of course, the facebook 'f', the twitter 't' and the linkedin 'in' are all portions of a logo that are in front of their users every day: because the web works like that. What's notable about radio - over consumption of all other brands - is that listeners can consume radio for years without being aware of the station's logo at all... Your point - that the 'f' or 't' do nothing for people who don't already use facebook and twitter - is a valid one, of course; I'm not quite sure whether every Absolute Radio listener would recognise the 'discovery icon', though. But still. It's a very nice discovery icon. Of course, the facebook ‘f’, the twitter ‘t’ and the linkedin ‘in’ are all portions of a logo that are in front of their users every day: because the web works like that.

What’s notable about radio – over consumption of all other brands – is that listeners can consume radio for years without being aware of the station’s logo at all…

Your point – that the ‘f’ or ‘t’ do nothing for people who don’t already use facebook and twitter – is a valid one, of course; I’m not quite sure whether every Absolute Radio listener would recognise the ‘discovery icon’, though. But still. It’s a very nice discovery icon.

]]> By: Clive Dickens http://james.cridland.net/blog/sunday-afternoon-reading/#comment-3111 Clive Dickens Mon, 23 Aug 2010 18:02:05 +0000 http://james.cridland.net/blog/?p=2561#comment-3111 Hi James, That 'curious unfamiliar purple fast-forward icon' is affectionately called our 'Discovery icon' and has been part of the Absolute Radio logo for 2 years. It is 'only' familiar to users who have downloaded our 1.2m apps, 16m podcasts and over 1m unique streamers who have started a streamed from our websites :) Seriously though, 'The Smartphone App icon graphic' dilemma is a challenge for all brands. But do I presume you consider Facebook's 'f', Twitter's 't' and Linked in' 'in' also curiously unfamiliar. :) Clive Hi James,

That ‘curious unfamiliar purple fast-forward icon’ is affectionately called our ‘Discovery icon’ and has been part of the Absolute Radio logo for 2 years. It is ‘only’ familiar to users who have downloaded our 1.2m apps, 16m podcasts and over 1m unique streamers who have started a streamed from our websites :)

Seriously though, ‘The Smartphone App icon graphic’ dilemma is a challenge for all brands. But do I presume you consider Facebook’s ‘f’, Twitter’s ‘t’ and Linked in’ ‘in’ also curiously unfamiliar. :)

Clive

]]> By: Adam Bowie http://james.cridland.net/blog/sunday-afternoon-reading/#comment-3110 Adam Bowie Sun, 22 Aug 2010 15:49:51 +0000 http://james.cridland.net/blog/?p=2561#comment-3110 It's worth noting that the Mediatel research you cite isn't by Mediatel. The piece linked to has been written by two researchers from GfK. I've not seen the report either, and can't find it online. While I think the summary of results is hard to believe, I'd like to see the full document to perhaps put the findings we're presented within context. It’s worth noting that the Mediatel research you cite isn’t by Mediatel. The piece linked to has been written by two researchers from GfK. I’ve not seen the report either, and can’t find it online. While I think the summary of results is hard to believe, I’d like to see the full document to perhaps put the findings we’re presented within context.

]]>