RadioDNS makes it to Radio World International
Posted on Tuesday, June 23rd, 2009 at 3:12pm. #
An interesting article in Radio World International about RadioDNS. (I say interesting, since I wrote very little of it – Nick’s very good at writing stuff cogently, whereas the old radio copywriter in me can only cope with 30-second bursts).
Interesting, particularly, when you include this paragraph from the Digital Britain report:
Functionality and interactivity must become central to the DAB experience. EPGs, slideshows, downloading music, as well as pause and rewinding live radio must be developed and brought to market on a large scale. Broadcasters and manufacturers must seek to develop and implement digitally delivered in-car content, such as traffic and travel information.
I’d argue it shouldn’t become central to the “DAB” experience; but central to the “radio” experience, whatever platform you use to get the audio. I don’t care what platform you use – I just care that you listen. So it’s good that RadioDNS enables this kind of functionality on internet radio, DAB, HD Radio, FM, or Digital Radio Mondiale.
Ben
I think the time that we’d know that RadioDNS had really made it would be when I’d be listening to Radio in my car – be that over FM or DAB – with visuals displayed on the inset screen and being able to Tag content that I like as I drive.
Like that interview? tag it with the stick to the left of the steering wheel and download it later to your iPod or phone.