Lest anyone try to convince you otherwise…

More people listen to the radio now than ever in the past ten years
Source: RAJAR – Q2 2010

90.6% of us consume radio every week: that’s more than any media except television
Source: RAJAR – Q2 2010

Radio is popular with young people: 72% of 15-24 year-olds claim it’s part of their daily routine
Source: RAB ‘The Big Listen’ – 2009

69% of 15-24’s agree that “radio gives me ideas of what music to load on my iPod”
Source: RAB ‘The Big Listen’ – 2009

75% of 15-24’s say that radio is the number one place to discover new music
Source: RAB ‘The Big Listen’ – 2009

48% of UK smartphone owners have installed a radio application to their phones
Source: ‘Radio Futures 2010’ RAIN/Vision Critical – 2010

31% of UK smartphone owners listen to radio on their phones every week
Source: ‘Radio Futures 2010’ RAIN/Vision Critical – 2010

82% of all listening of any sort is to radio (including listening to our own music or online services)
Source: BBC Eartime Research, Radio Academy Podcast July 2010

Any more? Pop them (sourced, please) in the comments… this might be a useful resource…

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