Radio broadcasting over 3G – impossibly costly?
Posted on Monday, March 22nd, 2010 at 12:52pm. #
I’m pointed to a French piece of research (pdf) into listening to radio over 3G, and the future costs of doing so.
It’s one of the most interesting pieces of research I’ve seen for a while.
Here are some of the initial figures:
- 80% of all French radio listening is to 20 stations from the big four groups (Radio France, RTL, NRJ and Lagardere).
- 4.2% of all French people tune to radio on a new platform. For young people (13-24) that figure rises to 11.3%.
- 50% of radio listening is at home; 20% at work; 30% is in a mobile scenario (whether in the car or elsewhere).
- People listen to radio for 179 minutes each weekday. (That’s roughly three hours a day. This is roughly equivalent to the UK’s RAJAR figures, which claims 21 hours per week, or 3 hours a day.)
They hypothesise that, by 2018:
- People will still listen to 179 minutes of radio each weekday
- The amount of listening via 3G/LTE will increase. They’ve estimated it’ll account for 22% of the total. That’s 39 minutes a day.
- If online radio uses a total of 90kbps (when you include slideshow and other ancillary data), radio could account for an average of 7.8% of all mobile data use.
- The rough value of 7.8% of the mobile phone operators’ networks is 334 million euros.
- … and if the mobile phone operators wanted to charge this back to the broadcasters – and why shouldn’t they – that would be 3.7 million euros, per station, per year.
By way of rough comparison, it’s reported to be roughly 1.3 million euros, per station, per year, to broadcast nationwide in the UK on AM or DAB – FM is, one would presume, rather more expensive. The 20 radio stations in France that hold 80% of the audience aren’t wholly national, either.
Missing from the analysis is the additional cost of the server infrastructure; the additional costs to cover how the other 78% of radio will reach the audience; and – most importantly from my point of view – any idea whether the mobile network would actually cope with this traffic; after all, live radio needs a particularly good quality of service.
This is a good piece of research – blending real-life observation and sensible futuregazing. Whether you agree with all the figures or not (it would seem there is plenty to poke apart), it’s clear that we need to think long and hard if we think that the future for radio listening is based on 3G.
Perhaps broadcast radio (whether DAB or FM) still has a future after all? What do you think?




My immediate thought on this is whether multicast could mitigate much of the bandwidth issues with (linear broadcast) radio-over-3G, which is essentially two problems lumped into one.
You’ve got the problem of how to get enough bandwidth to sustain the stream from mobile device to base station (multiplied by however many users in a given cell are listening to a stream), and you’ve got a secondary problem of getting the stream from the server to the base stations.
IP multicast, assuming an amenable network architecture (and mobilecos tend to be a little better than traditional ISPs at leveraging this stuff to squeeze things through their networks), would solve the second problem quite neatly. It might require broadcasters to colocate a multicast relay server within the mobileco’s network, but cost-wise that’s peanuts compared to the various alternatives.
(I don’t actually know if there’s an over-the-air equivalent of multicast in 3G or LTE packet data, though you can guarantee that if lots of broadcast-type data applications start become prevalent, a future version of the standards will include one if it doesn’t exist today).
None of this is to say I think broadcast-radio-over-3G has a bright future (it’s too early to tell, I think), just that technically it’s entirely feasible on not very much of a budget…