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More, or less, regulation for radio news?

Posted on Wednesday, February 1st, 2012 at 9:00 am. #

Resist Reboot

John Myers thinks we should have more regulation and Richard Horsman thinks we should have less.

Unlike John, I’ve never run a radio station. Unlike Richard, I’ve never worked in a radio newsroom – except for my first week of work experience. So I don’t know too much about radio news. Except I do listen to the radio. A lot.

And I think it’s interesting to look at the North American experience here.

On one side, most music channels carry no news bulletins, and nobody appears to care.

On another side, the most listened-to radio stations in many markets are rolling news like 1010WINS (in New York) or 980 News (in Toronto). In the US, while the seemingly unbiased NPR makes soporific news programmes at best, opinionated and politically partisan presenters like Rush Limbaugh are big names with big audiences. Programmes like The Daily Show and The Colbert Report turn news into entertainment. Even programmes like Dave Letterman lead with the news. Is it because they can be opinionated about the news in a way that’s illegal here? Does this make for better listening? Would Nick Ferrari be a more interesting listen were he able to be less balanced and more right-wing? (Is that even possible?)

Local news on the TV is a big ratings win. Having wandered around the CBS affiliate WUSA’s TV studios in Washington DC recently, it’s clear that they see news as being their ratings winner. Almost all the advertising you see for local TV is for their local newsteam. Local tv news starts at 5.00am, or even earlier, in the US, to catch the early viewers.

But if you want to regulate news, then why not try the Thai experience: one which insists that you broadcast state-run Radio Thailand programming between 7.00am and 8.00am, at the top of every hour, and a half-hour news programme. What’s wrong with that? Apart from, you know, everything.

It concerns me greatly that the only news I consume in any great quantity is from the BBC: whether on BBC television, on BBC radio, or online. Sky News creates almost every other output of news (through its collaboration with IRN and Channel 5 for now), and news plurality appears to have been ignored by regulators and operators alike. It can’t be good to be increasingly led by news agendas from just two organisations. And why? Because commercial operators can’t produce news in the same opinionated, partisan, and – yes – entertaining way that makes newstalk radio a market leader in the US, Canada and Australia.

If we are to have more sources of news in the future – and not simply treat Heart listeners to 90 seconds of showbiz at the top of the hour – then do we need more regulation, or less of it?

In a world of iPods and Pandora-like services, the news is one of the things that differentiates Radio 2 from my (infinitely better) last.fm channel. The benefits of news ought to be clear to a canny commercial radio operator, and to one that wishes to protect the future of the medium.

4 comments

Daniel Owen
commenting at February 1st, 2012 at 11:36 am

I remember having discussions like these when I was at the Radio Authority in the late 1990s, so it’s nice to see the issue pop up again. Personally, I’d remove all regulatory requirements for news. Let the market decide what’s viable – and let news be the preserve of those broadcasters willing and able to do it well.

Incidentally, I’d personally be wary of comparisons with the US. Our geography, history, politics, media law and culture have virtually nothing in common with theirs – I think we should look elsewhere for more relevant parallels.

Simon Kelsey
commenting at February 1st, 2012 at 12:27 pm

I’m not sure I follow, James – you say that BBC News is the market leader, but then argue that if the commercial sector didn’t have to be balanced in their coverage it would win more audience?

Personally, I think the problem is more in a lack of quality journalism in the commercial sector.

Commercial radio is very good at reacting to the news agenda, but very often fails to set it. Local stations too often put out news bulletins which are eighty percent rip ‘n’ read from IRN, ten per cent press releases from the local bowls club, perhaps with a ten second phone-quality clip, and ten percent ripped from the local paper. That doesn’t give any incentive to listen, it’s just three generic minutes at the top of the hour that I could get from any other station.

Phone-ins – where commercial radio presenters can and do argue a point of view – are too often reactive not pro-active. Again, the driving force is usually what’s in the newspaper. What does that say about the state of commercial radio news – in an era when we’re talking about print struggling to survive!

I accept that reductions in the journalistic workforce at many stations will have had an impact on the amount of original journalism. But maybe that’s an argument for saying that everybody at the station needs to be more focussed on the local news agenda – presenters in particular, too many of whom view news as an interruption rather than a valuable audience-grabber.

I’m firmly of the opinion that if you can garner a reputation for original, timely and accurate content you’re on to a winner. At the moment I wouldn’t even consider tuning to my local commercial station if there was something going on outside my window, because I know they’d just be banging out today’s best mix and reading stories out of the Sun, oblivious.

Regulation – or a lack of – won’t fix that. It’s a programming/leadership issue.

gavin
commenting at February 1st, 2012 at 9:33 pm

I’m not sure that ‘ratings winner’ really explains why US TV networks (and others) invest so much money in their local news operations. It’s more that this gives them LOCAL personalities and a way of connecting to LOCAL communities which helps create the appearance of them actually being local rather than a network. If it wasn’t for news, most stations would have no local out put other than the ads. Of course by trying to localise themselves they are aiming for higher ratings, but I’m not sure it’s the news itself that’s winning those, it’s the aura of respectability that having it generates.

(Making yourself seem local is, of course, not unique to America. We’ve all heard “Borestshire businesses are being asked…” as a lead in to a story based on a national survey that Borset FM is trying to make local.)

Tony Moorey
commenting at February 3rd, 2012 at 2:02 pm

I always come down on the side of less regulation in cases like this. Not because I don’t want a proper news service from the radio stations I listen to, but instead that stations should be allowed to try whatever they like and allow the public to choose the best.

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