I’ve posted before about the wealth of free radio research available from the internet – not generic research, but research on your station.

I stumbled across something earlier tonight, and thought it might be fun to embed into Media UK, my media website. The thing I stumbled across were Google Search Insights, which are very interesting – showing exactly what people are searching for, and the change over time.

For example, you might like to compare the heritage (and always struggling) Radio Aire’s search volumes and audience figures – suspiciously similar.

Or, compare Planet Rock’s meteoric audience figures and their search trends.

Mind – it sets you thinking. Has the tide turned for plucky Last.FM? Or should all of us – music radio and speech radio proponents – be more concerned?

Photo: David Goehring. Used under licence. Thanks!

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