More DAB audio quality – this time from Ofcom
Posted on Tuesday, April 17th, 2007 at 12:05pm. #
Ofcom have just announced their Future of Radio consultation paper.
Not in the presentation I’ve just sat through at their plush Thames headquarters, but of interest to me, was the bit about DAB sound quality (page 113) – a pretty comprehensive review, kicked off by the extraordinary fact that
Of the 210 responses to Ofcom’s discussion document on the Future of Radio, over
70% (153) were either solely (92 responses) or partly (a further 61) regarding the
quality of current DAB digital radio broadcasts.
Interesting, then, the results of an independent survey done by ICM in January 2006, including, interestingly, a healthy sample of what Ofcom call audiophiles (“DAB hi-fi owners”).


And, as the Ofcom document correctly concludes:
So in conclusion, the research showed little evidence that the majority of the public
would agree with those respondents to the discussion document. That is not to say
that those respondents are wrong; it is simply that their expectations of audio
standards are not shared by the vast majority of listeners.
While those who inhabit the alt.radio.digital usenet group have probably already started rubbishing these claims and frothing at the mouth, the facts are clear. If anyone says “DAB sounds worse than FM”, they’re not reflecting the views of 94% of the population.
Incidentally, the document also says that Ofcom “do not rule out the future adoption of DAB+”, although adds a lot of caveats. This rather confirms my position that Quentin Howard’s recent pronouncement that DAB+ will never come to the UK was simply wrong – although, as I said at the time, it’s certainly correct to claim that there are currently no plans to move to DAB+, and this Ofcom document certainly doesn’t change that.
Doubtless I’ll get a lot of comments to this thread. On reading the comments, bear in mind that if 70% of the entire responses about “The Future of Radio” were about DAB sound quality, they’re a tremendously vocal minority and not representative of the general public. As a matter of policy, all comments here are approved if they’re not abusive, they are on-topic, and they don’t get caught by my Askimet anti-spam module.
I should add that these are my personal views and not those of SMG plc, who apparently still own my employer.



Batten down the hatches, I can feel a storm a brewing…
I’ve commissioned lots of digital radio research in my time, most of which isn’t published, and it’s great to see Ofcom’s survey tallies with all of mine. Listeners, by and large, love their digital radio and think it’s great. Which is excellent news for the radio industry.
There is a small minority that would like higher audio quality, something that in itself is not a bad thing, it’s just something that economically is difficult to deliver on DAB Digital Radio, when the main thing that encourages people to get the platform is choice.
Just because super-high bitrates aren’t available on DAB it doesn’t mean that the radio industry doesn’t provide the option for those listeners who would like to hear their content at higher quality. The less bandwidth intensive platforms – satellite and online – provide that option for these listeners.