BBC Radio 1 gets a frightening amount of text messages every month; most of which they can’t read out (there’s no time) so they simply throw them away. But they did an interesting experiment recently to use rather more.

All mobile network operators dropped their charges to BBC Radio 1 for one day as part of what the station calls a mobile digital literacy initiative; and the station asked for pictures of the audience. They got some. Well, I say ‘some’ – 42,000 of them. In one day.

They published the results on their website – which was exciting – but also produced the above video (here if you can’t see it). It’s a thing of art, beauty, and a hell of a lot of Moo cards – and a great example of what happens when you have creative people thinking about how to involve the audience in new and interesting ways.

Congratulations should probably go to the achingly fashionable Hugh Garry, who’s very good at this sort of thing. (It’s not his first appearance here either).

(Hat tip to Alan Phillips; this video is embedded using BBC code but since I’ve changed the size I’m flaunting their terms and conditions, whoops; it may not be available outside the UK for which I can’t do much about.)

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