Pathetic ITV in the United Kingdom.

[...] Unlike the HD coverage provided by UK national broadcaster ITV1 – who decided to show an advert during the opening minutes of the match. At the exact moment England scored! [...]

“I’m reminded of a friend of mine, who claims he only watches ITV “when he’s pressing the channel up button”.”

I don’t think it was me but it could well have been.

Didn’t ITV get some stick a few years ago by cutting to an ad break at a crucial moment when they had the F1 rights?

Please stop all the over-reacting and which hunting. How childish to use language like ‘ITV decided to put on an advert break’ this is supposed to be a sensible discussion.

I’ve made on-air mistakes, they happen, in any line of work. You have no idea about the circumstances leading to the error so don’t treat it so differently just because of the event and the by-annual rivalry between ITV and BBC.

We all put our max effort in to a broadcast. leave it alone.

No, I’ve no idea, Owain, about the circumstances at all.

But you seem to suggest that the viewer should be grateful for anything, and not mind because someone pressed the wrong button and missed the most important part of the match; and apparently a half-arsed and frankly dishonest apology is apparently just fine too.

This was a hugely important national event – and for ITV to mess up with this magnitude over such an event does make it worse. This is hardly an errant ad going over the Jeremy Kyle show…

“I’ve made on-air mistakes, they happen, in any line of work.”

Naturally, as we all do. However most go unnoticed, except by the person making it, but as James said this mistake was a howler and flak should have been expected WHATEVER the circumstances, of which the viewer/listener couldn’t give a toss.

I found, when in that situation, an apology and some humility was always the best approach rather than complaining about how much effort went into it.

I see your point James, but saying that is like saying we should try harder cos there’s a World Cup on, suggesting we don’t always give 100%… it wasn’t me by the way!

Perhaps I’m just bitter after being in more trouble for taking Radio4 off air than my colleague was for ditching Sports Extra :)

I see that ITV have now (apparently) gotten You Tube to block that video – on copyright grounds ..:)

I see that ITV have have (apparently) gotten You Tube to block this video on copyright grounds ..:)winere

Owain, the trouble is that ITV has previous form in exactly this type of “goal missed because of fumble fingers” error.

http://www.guardian.co.uk/media/2009/feb/05/fa-cup-itv-boss-sorry-for-missing-goal

James, interesting to see that YouTube has taken that clip down because of ITV complaining about ‘rights’. Seems they’re also keen to airbrush this episode out of history too.