James Cridland

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A radio futurologist writing about what happens when radio and new platforms collide

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It’s snow joke

Posted on Wednesday, January 6th, 2010 at 5:20am. #

The snow clearers' dance

I’ve written before on the importance of getting your programming right in the snow; and showed you clearly what happens to your radio website when it does snow.

Inspired by Nik Goodman, I went on a trawl this morning looking at how radio station websites are coping with the snow, to see which station cares about its listeners, and which don’t give a stuff. I’ve chosen Manchester for my quick unscientific survey. So, without further ado…

The Key 103 website in the snow
Key 103 does excellently – the snow is the lead story in their front page carousel, and behind it is a ton of useful information – including the boring (closures), the fun (the webcam), photos from listeners, and interestingly a celeb video on how to drive safely in snow. Nicely done.

The Revolution website in the snow
Top marks go to the plucky Revolution: not only have they put clear, comprehensive links for all to see, they’ve also placed it on a splash page. Simple, straightforward, and an excellent idea; it’s clear that they don’t have the same resources as Key 103, but they’ve done just as well with this plan. Neat.

The Real Radio website in the snow The Smooth Radio Manchester website in the snow
Smooth Radio and Real Radio (both owned by the same company) have the snow on their front page – but perplexingly, as item number 3 in their rotating front page carousel. Accordingly, you need to wait for the first two items to pass you by, before you see the snow information clearly. This is odd behaviour, and hardly giving the listeners what they want.
(Phill from GMG points out in the comments that I was checking ‘too early’, and that there was a splash page planned for the morning rush.)

The BBC Manchester website in the snow
Not particularly fair to compare, but the BBC has a huge amount of information, and two front page stories about the snow (one factual, one more human). The BBC doesn’t appear to run local radio websites any more, being rolled up into their local portals, but they give the snow the prominence it deserves.

The Imagine FM website in the snow
Imagine FM does mention the snow, in tiny text somewhere on this home page, but it’s just a news headline; no special treatment today. (The broken image is a Facebook signup image; perhaps the Japanese wifi I’m using has blocked Facebook.)

The XFM Manchester website in the snow
Global-owned XFM Manchester? Not a thing.

The Galaxy Manchester website in the snow
And it’s not snowing for Galaxy listeners either, so they’ll be going to school as normal this morning. (Galaxy is the other Global Radio station in Manchester).

The Asian Sound Radio website in the snow
Clearly, it’s not snowing for Asian Sound Radio’s listeners either.

The Wythenshawe FM website in the snow
And apparently, the snow has not fallen on Wythenshawe, either.

Oh dear. Some people need to try harder… not pointing any fingers

11 comments

Phill Clark
commenting at January 6th, 2010 at 8:27am

You’re too early James! Real & Smooth (once we have the vast majority of the info) go to dedicated pre-site landing pages with all the snow info.

Good point though as to why it’s item 3 on the carousel on the main sites! The investigation begins…

Andy
commenting at January 6th, 2010 at 9:10am

Not sure it’s that fair to single out a community station – most of their websites are rather less than one-man operations, usually with a volunteer updating it as and when they’re able to. A cursory check round some other North West CR websites reveals just two with obvious snow info on their homepages – Tameside Radio and Cheshire FM.

I manage Moorlands Radio’s website (www.moorlandsradio.co.uk) and have added a section for listeners to report on the conditions in their area linked to from a large homepage image, but that’s about the limit of what I was able to do yesterday with no advance warning that the weather was set to be bad. Given more time, I’d have liked to have set up a page of school closures as well as a simple messageboard (just like a blog comments section) for listeners in our more remote villages to let other listeners know about conditions. I’ll ensure it’s all in place and ready to go at the press of a button next time – lesson learned!

aaroncornish
commenting at January 6th, 2010 at 9:42am

There’s no business like snow-business – How are radio stations coping? http://james.cridland.net/blog/its-snow-joke/

This comment was originally posted on Twitter

AdamWestbrook
commenting at January 6th, 2010 at 10:33am

@JamesCridland takes a look at how UK radio stations are dealing with the snow coverage (go Bauer!) http://bit.ly/4shGHY

This comment was originally posted on Twitter

Michael Cook
commenting at January 6th, 2010 at 11:07am

Local radio stations come into their own in bad weather. Their websites should reflect that.

But do Galaxy and Xfm really come into the category of local radio any more? Aren’t they branded entertainment vehicles, mostly networked, extremely light on information?

Would their audience really expect to find school closures on the Galaxy website any more than they would expect to find school closures on iTunes? And where did my kids go online this morning to check on their own school? Not the BBC or a radio station, but the school website.

James Cridland
commenting at January 6th, 2010 at 12:03pm

Phill: glad to hear it. I knew you were on the case really.
Andy: not having a pop at community radio (not sure why you’d think I was); not sure why it’s acceptable for them not to bother, though.
Michael: I’d point to the earlier blog posts I link to – it’s clear that, yes, the audience would expect this information to be on their radio station’s website.

David Beard
commenting at January 7th, 2010 at 8:45am

As a radio consumer, the first place I’d head for snow information is, errr, the radio. You know, listen to them.

Not read their accompanying site. To my mind, radio websites support their proposition – not provide live info. For that, I go to a news web site.

Phil Edmonds
commenting at January 12th, 2010 at 9:47am

Interesting point as to how much people would turn to their local Community Radio station for snow information.

I know of many Community Radio stations in the Manchester area who have had reduced programming due to their volunteer presenters no being able to make it to the studio.

A case in point on your screen grab of the Wythenshawe FM site you’ll notice large amounts of “Non Stop Music Mix” on the ‘now and next’ – as there was no live breakfast show. So there would certainly be no mention on the radio of what’s happening, so people would have tuned elsewhere for information (it’s a whole other discussion as to what Community Radio stations should be doing in this situation.)

Also although ‘snow’ is not mentioned on the Wythenshawe FM web site – there is a link to the Manchester City Council website school closures down in the ‘What’s On Guide’ box on the bottom left, admittedly not the most prominent – but the best given the “shortcomings” of the design and coding of the web site. (I can safely say that as occasional code monkey of said website, though it’s not my original design.)

Gav
commenting at January 18th, 2010 at 5:03pm

Thanks for the kind comment about The Revolution’s website.
The splash page pictured there was a standard template we rolled out to all our radio station websites on the first heavy morning, and was well received by all which was nice.

Especially considering we only originally did it to ease pressure on our servers, by delivering a static HTML pre-site page, rather than the regular PHP generated page.

Scott
commenting at January 22nd, 2010 at 5:38pm

Radio Today have published an article to go along with your blog post. You even get a mention. What a lovely bunch of people they are.

http://radiotoday.co.uk/news.php?extend.5556

Aaron
commenting at January 24th, 2010 at 2:02pm

Worth noting that Bauer Big City stations use the splash pages to. However, we only put them up during the morning. Preferring to take them down once traffic returns to a more normal level. Important to get the balance between splash page and normal site right. We found this worked well, ensuring the up to the minute content was there when people needed it most, but not in the way for those that were not interested. Of course, regardless of whether or not the splash page was there, it was still very easy to access the school closures information

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