It’s snow joke
Posted on Wednesday, January 6th, 2010 at 5:20am. #
I’ve written before on the importance of getting your programming right in the snow; and showed you clearly what happens to your radio website when it does snow.
Inspired by Nik Goodman, I went on a trawl this morning looking at how radio station websites are coping with the snow, to see which station cares about its listeners, and which don’t give a stuff. I’ve chosen Manchester for my quick unscientific survey. So, without further ado…

Key 103 does excellently – the snow is the lead story in their front page carousel, and behind it is a ton of useful information – including the boring (closures), the fun (the webcam), photos from listeners, and interestingly a celeb video on how to drive safely in snow. Nicely done.

Top marks go to the plucky Revolution: not only have they put clear, comprehensive links for all to see, they’ve also placed it on a splash page. Simple, straightforward, and an excellent idea; it’s clear that they don’t have the same resources as Key 103, but they’ve done just as well with this plan. Neat.

Smooth Radio and Real Radio (both owned by the same company) have the snow on their front page – but perplexingly, as item number 3 in their rotating front page carousel. Accordingly, you need to wait for the first two items to pass you by, before you see the snow information clearly. This is odd behaviour, and hardly giving the listeners what they want.
(Phill from GMG points out in the comments that I was checking ‘too early’, and that there was a splash page planned for the morning rush.)

Not particularly fair to compare, but the BBC has a huge amount of information, and two front page stories about the snow (one factual, one more human). The BBC doesn’t appear to run local radio websites any more, being rolled up into their local portals, but they give the snow the prominence it deserves.

Imagine FM does mention the snow, in tiny text somewhere on this home page, but it’s just a news headline; no special treatment today. (The broken image is a Facebook signup image; perhaps the Japanese wifi I’m using has blocked Facebook.)

Global-owned XFM Manchester? Not a thing.

And it’s not snowing for Galaxy listeners either, so they’ll be going to school as normal this morning. (Galaxy is the other Global Radio station in Manchester).

Clearly, it’s not snowing for Asian Sound Radio’s listeners either.

And apparently, the snow has not fallen on Wythenshawe, either.
Oh dear. Some people need to try harder… not pointing any fingers…




You’re too early James! Real & Smooth (once we have the vast majority of the info) go to dedicated pre-site landing pages with all the snow info.
Good point though as to why it’s item 3 on the carousel on the main sites! The investigation begins…