James Cridland's blog

A radio futurologist writing about what happens when radio and new platforms collide

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Is radio too London-centric?

Posted on Thursday, July 1st, 2010 at 11:43 pm. #

Geneva skyline

This week, I’m on the Radio Academy’s rather wonderful RadioTalk podcast. Apart from nearly forgetting the name of the new small, portable DAB Digital Radio from PURE – it’s the PURE ONE Mi – I hope I did okay. It comes out on Friday (tomorrow, only just).

One of the questions posed by the production team in their initial briefing meeting Heather in her email was “Is radio too London-centric?” In the event, the changes announced by GMG and Global took up – deservedly – much of the time. But here’s what I would have answered.

Is radio too London-centric? Of course not. Already there’s one national radio station based in Gateshead – Amazing Radio – and in the next 12 months or so, we’ll have BBC Radio 5 Live and a new, national, Smooth Radio, both from Salford. And The Hits is based just round the corner – almost literally – out of Key 103′s building.

But that’s missing the point.

As I’ve said before, I was amazed at how introverted the BBC is as an organisation: they simply don’t know what’s going on in the commercial radio sector, much less actually tune in. And because commercial radio rarely works together with the BBC – with some honourable exceptions – it’s probably fair to say that commercial radio is insular too: particularly on a local level. It’s not “London vs the rest of the country” – it’s “the BBC vs commercial radio”.

The majority of commercial radio groups don’t intermingle, too. When at Virgin Radio, I spent a number of years trying to understand who to talk to in Emap Radio around new-media stuff, for example; and an impromptu meeting at the Radio Festival in Glasgow was the first time that new-media types from GMG, Virgin, the BBC, GCap and Capital were all in the same room. Last year, Global Radio sent two people to the Radio Festival; Bauer also sent a similar number. Even within commercial radio, the industry is incredibly insular.

We’re also very poor at reaching out to other people in our space. Why isn’t every radio group dealing with Spotify, AudioBoo, or Last.FM? Why aren’t we spending time working together with – or, at least, spending time with – other people producing great audio? Why are we leaving it up to Radio Weave or Pandora to innovate in this area?

And let’s not forget that great radio doesn’t necessarily come from the UK. Why is it that BBC Radio 4 carries no programming, at all, from NPR, CBC or the Australian ABC? Why is it that every day US radio broadcasts more stuff from the BBC than the BBC broadcasts from US radio in a year? Why isn’t This American Life on the BBC? Why does the BBC assume that we’re more interested in repeats of The Navy Lark on BBC7 (or BBC Radio 4Xtra as it’ll be) instead of great quality programming from the rest of the world? Why aren’t we rebroadcasting Spark from CBC Radio 1 over here, when it’s one of the best-produced tech radio shows anywhere in the world?

When we ask “is radio too London-centric?” what we’re actually asking is “is the radio business too insular”? The answer is a resounding ‘yes’. And we simply can’t afford to be.

Later: try this blog entry from almost exactly a year ago: “The world of radio has changed, making it even more important to avoid isolationism.” – in case you think you’ve seen this polemic before!






19 comments

chris kimber
commenting at July 2nd, 2010 at 12:04 am

James, you are in the main sooo right. Lots of good points you make here. Nice post

David Sim
commenting at July 2nd, 2010 at 8:12 am

Exactly right. Radio 4 is a wonderful station, but very insular. I always thought it would have been good for OneWord to branch out by buying what I would imagine to be low cost, quality radio from around the English speaking world.

The right mix of programming by a commercial broadcaster could indeed compete with R4. LBC News at the weekends, perhaps?

Paul Easton
commenting at July 2nd, 2010 at 9:17 am

“Last year, Global Radio sent two people to the Radio Festival”

Shouldn’t that be “Last year two people from Global Radio attended the Radio Festival in a personal capacity”? I seem to recall Global were sending more people – and sponsoring the civic reception – but pulled out completely at short notice. Wasn’t Nick Piggott’s presentation done by someone else because he wasn’t allowed to be there?

Terry Purvis
commenting at July 2nd, 2010 at 10:10 am

I would agree with James on the radio business becoming too insular and that can be applied right across the media business. A Dutch newspaper journalist remarked to me a while ago that he thought people had disconnected from the newspapers. I disagreed with his point of view.

It’s not that people have disconnected from the media, it’s the media business that’s become disconnected from the people it’s meant to serve.

We live in two worlds, there’s the one the media occupies and the one the rest of us live in – and increasingly there’s no correlation between the two.

Gary Andrews
commenting at July 2nd, 2010 at 6:48 pm

Death of a thousand cuts for local commercial radio…

I found your entry interesting do I’ve added a Trackback to it on my weblog :)

blackwatertown
commenting at July 3rd, 2010 at 1:37 am

Agree with the R4 insularity argument. Elsewhere, to be fair to the BBC, Radio 5 Live does reach out to the USA, and occasionally other countries, through simulcasting. It has also taken a fair bit of ABC news over the years on the Up All Night programme. Not quite what you’re talking about, and it does not contradict what you’re saying (far from it), but thought it woth mentioning.

Jonathan Marks
commenting at July 3rd, 2010 at 8:44 am

Totally agree.

And in the case of the BBC World Service, funding structure means they are are isolated from other platforms like BBC World News. I see too many stations making programmes for the public and not trying to think with. It is weird because radio was the first social media.

If you want to punish someone, solitary confinement is probably one of the best ways of achieving that goal. So why is the radio industry doing this to itself?

James Cridland
commenting at July 3rd, 2010 at 11:18 am

@blackwatertown – you’re right, 5live does take some interesting programming from abroad, if only using it overnight.

@david-sim – Of course, I’d forgotten about LBC. Their excellent programmes on Sunday afternoons might have a good fit with taking some from NPR – after the Travel Clinic, why not have Car Talk?

@paul-easton – I know at least one Global employee went officially from Global; and only one Bauer employee (who only turned up for TechCon, if I’m right). We’ll see what happens this year.

Andrew Bowden
commenting at July 3rd, 2010 at 3:03 pm

A friend of mine makes a valid point when saying the press don’t help. Every time the RAJARs come along, they tend to treat the London stations (as in Heart, Capital and Magic) in the same league as the nationals. Now I know London is the biggest radio market in the UK – there’s such a huge proportion of the UK in there to ensure that – but it really treats London as something “special” and seems like they think everyone else is irrelevant.

The Hits radio is an interesting one as its content comes from across Bauers Big City Network. Well according to Wikipedia. I haven’t seen the station have a proper schedule or website :(

robert
commenting at July 3rd, 2010 at 5:44 pm

“Why isn’t This American Life on the BBC?”

I think we already have more than enough USA-centric news and features on the BBC. I’d rather a lot more European content, such as stuff from DW, RNW, etc.

Chris Kimber
commenting at July 3rd, 2010 at 6:31 pm

Obvious language problems with most European programmes. You could translate, but not as authentic sounding and more expensive to produce…

robert
commenting at July 3rd, 2010 at 6:39 pm

@Chris Kimber: I specifically chose Deutsche Welle and Radio Netherlands Worldwide as they have English language programmes.

James Cridland
commenting at July 3rd, 2010 at 10:52 pm

Robert: bluntly, the English-language stuff from RNW or DW are, as far as I can understand, just worldwide news. That’s what the internet’s for. I couldn’t give a stuff on ‘viewpoints on the news from across the world’ – it’s boring and irrelevant for most of us.

Go take a listen to This American Life, or CBC Spark, then come back and argue that the UK’s radio stations are already doing that stuff.

James Cridland
commenting at July 3rd, 2010 at 10:53 pm

Oh – or “The Moth” podcast. I’ve heard some amazing stuff on that. (It, too, has a home on US public radio).

robert
commenting at July 3rd, 2010 at 10:57 pm

@James: but what makes you think anyone would be interested in ‘This American Life’ when it, obviously, will only be about specific US issues and, as I’ve said before, we already get more than enough US-centric news.

If you were to say it’s the *sort* of thing UK networks should do, that’s another matter but stop bashing the BBC for not doing it when that sort of innovation is almost completely non-existent in UK commercial radio – which, given what has happened to Heart recently, is becoming more generic, more pop-music and more regional rather than local.

James Cridland
commenting at July 3rd, 2010 at 11:02 pm

Robert, you’re arguing against This American Life or CBC Spark without actually listening to them. They’re absolutely not “US-centric news”. CBC doesn’t even come from the US; and what Spark discusses is absolutely relevant to the UK.

UK commercial radio has no speech outlets, except LBC; and I’ve already said, above, that some of NPR’s more talk-back programmes, like Car Talk, would fit quite well. (That’s a bad example, of course, given that US cars and UK cars are rather different).

J G Miller
commenting at July 8th, 2010 at 12:46 am

Robert asked “but what makes you think anyone would be interested in ‘This American Life’”

That is like saying what makes you think anyone would be interested in watching
“All The President’s Men” or watching a documentary on the migration of Monarch butterflies from Canada to Mexico.

The stories featured on “This American Life”, although obviously based on events in the USofA, have appeal far beyond the 50 states and are presented in a very appealing manner … Act 1 … Act 2 … Act 3.

For example the program on urban legends included the question “Can a cell phone give you brain cancer” — Does that question only apply in the USofA.

So please listen to the show before forming an opinion — otherwise known as prejudice.

PS The BBC after many years of ignoring one of American Public Media (formerly Minnesota Public Radio, not NPR) most popular shows “A Prairie Home Companion” has been broadcast on BBC-7 in a cut down emasculated version.

J G Miller
commenting at July 10th, 2010 at 11:37 pm

If I may be permitted a followup, since it is highly relevant to the eclectic nature of “This American Life”, this week’s broadcast features a 20 minutes segment on an English patient in Broadmoor Hospital, England — so nothing USofA centric about that, and certainly should be of interest to listeners in England who probably have never heard the details of the case involved thanks to the self-censorship by the BBC and commercial radio and television.

The guiding principle really must be applied to this show — Do Not Judge a Radio Show by Its Title alone.

A trawl round the net, July 2010 - James Cridland
commenting at July 26th, 2010 at 9:23 pm

[...] follows my piece on a possible future for BBC Radio 4, and my spirited claim that the BBC ignores great speech radio elsewhere in the world, by writing an interesting piece asking where’s the 6 music of talk radio? In it, he, too, [...]

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