Is radio too London-centric?
Posted on Thursday, July 1st, 2010 at 11:43 pm. #
This week, I’m on the Radio Academy’s rather wonderful RadioTalk podcast. Apart from nearly forgetting the name of the new small, portable DAB Digital Radio from PURE – it’s the PURE ONE Mi – I hope I did okay. It comes out on Friday (tomorrow, only just).
One of the questions posed by the production team in their initial briefing meeting Heather in her email was “Is radio too London-centric?” In the event, the changes announced by GMG and Global took up – deservedly – much of the time. But here’s what I would have answered.
Is radio too London-centric? Of course not. Already there’s one national radio station based in Gateshead – Amazing Radio – and in the next 12 months or so, we’ll have BBC Radio 5 Live and a new, national, Smooth Radio, both from Salford. And The Hits is based just round the corner – almost literally – out of Key 103′s building.
But that’s missing the point.
As I’ve said before, I was amazed at how introverted the BBC is as an organisation: they simply don’t know what’s going on in the commercial radio sector, much less actually tune in. And because commercial radio rarely works together with the BBC – with some honourable exceptions – it’s probably fair to say that commercial radio is insular too: particularly on a local level. It’s not “London vs the rest of the country” – it’s “the BBC vs commercial radio”.
The majority of commercial radio groups don’t intermingle, too. When at Virgin Radio, I spent a number of years trying to understand who to talk to in Emap Radio around new-media stuff, for example; and an impromptu meeting at the Radio Festival in Glasgow was the first time that new-media types from GMG, Virgin, the BBC, GCap and Capital were all in the same room. Last year, Global Radio sent two people to the Radio Festival; Bauer also sent a similar number. Even within commercial radio, the industry is incredibly insular.
We’re also very poor at reaching out to other people in our space. Why isn’t every radio group dealing with Spotify, AudioBoo, or Last.FM? Why aren’t we spending time working together with – or, at least, spending time with – other people producing great audio? Why are we leaving it up to Radio Weave or Pandora to innovate in this area?
And let’s not forget that great radio doesn’t necessarily come from the UK. Why is it that BBC Radio 4 carries no programming, at all, from NPR, CBC or the Australian ABC? Why is it that every day US radio broadcasts more stuff from the BBC than the BBC broadcasts from US radio in a year? Why isn’t This American Life on the BBC? Why does the BBC assume that we’re more interested in repeats of The Navy Lark on BBC7 (or BBC Radio 4Xtra as it’ll be) instead of great quality programming from the rest of the world? Why aren’t we rebroadcasting Spark from CBC Radio 1 over here, when it’s one of the best-produced tech radio shows anywhere in the world?
When we ask “is radio too London-centric?” what we’re actually asking is “is the radio business too insular”? The answer is a resounding ‘yes’. And we simply can’t afford to be.
–
Later: try this blog entry from almost exactly a year ago: “The world of radio has changed, making it even more important to avoid isolationism.” – in case you think you’ve seen this polemic before!




James, you are in the main sooo right. Lots of good points you make here. Nice post