James Cridland

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Where radio and new platforms collide. With beer.

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Interesting radio statistics

Posted on Wednesday, December 3rd, 2008 at 1:05am. #

In the UK…

9.4 million adults listen to radio over the internet every week. 1 That’s 18% of the population. 2

1 million adults use last.fm (or similar personal online radio services) every week. 70% of them claim their live radio listening habits are still unchanged. 3

28.7% of adults live in a household with a DAB receiver in it. 4

83% of podcasts users listen to podcasts that are more than a week old. 1

The future of radio is now the present.

Photo: Heather. Used under licence.

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2 comments

One Golden Square » Interesting Radio Statistics said at December 5th, 2008 at 10:58am

[...] here, and now works for the BBC, maintains a popular radio blog. He’s just published some interesting radio statistics, that are definitely worth [...]

malcolm coles said at December 9th, 2008 at 10:53pm

What should you read into this? As a podcast listening, DAB owning, non internet-radio listener, I feel like a minority – but I wonder what the DAB / internet radio crossover is (lots because they both like new technology? Or none because they just want the content and stick to the medium that works best for them). Living in london, of course, dab reception sucks anyway…

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