Comments on: Grab that local opportunity from your website http://james.cridland.net/blog/grab-that-local-opportunity-from-your-website/ Radio futurologist and beer drinker Mon, 21 May 2012 11:08:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Briantist http://james.cridland.net/blog/grab-that-local-opportunity-from-your-website/#comment-1746 Briantist Sun, 28 Dec 2008 20:59:33 +0000 http://james.cridland.net/blog/?p=1029#comment-1746 Surely the local radio stations should be using Twitter? It seems like an ideal way of communicating with a local listeners, free to set up. All each station (and this includes Auntie's too) need is a their logo as a square JPG, GIF or PNG, a background pic and the ability to pick five colours that match the stations brand. Giving out the twitter URL is easy to do on air (if a readable, unambiguous name is chosen) - the DJ/presenter can then ask for local news and information to be directed there. The DJ/presenter on duty can then just Twitter away whilst the music is playing. At worst it would be a running commercial for the station, at best it might prove useful. Surely the local radio stations should be using Twitter? It seems like an ideal way of communicating with a local listeners, free to set up.

All each station (and this includes Auntie’s too) need is a their logo as a square JPG, GIF or PNG, a background pic and the ability to pick five colours that match the stations brand.

Giving out the twitter URL is easy to do on air (if a readable, unambiguous name is chosen) – the DJ/presenter can then ask for local news and information to be directed there.

The DJ/presenter on duty can then just Twitter away whilst the music is playing. At worst it would be a running commercial for the station, at best it might prove useful.

]]> By: Richard http://james.cridland.net/blog/grab-that-local-opportunity-from-your-website/#comment-1745 Richard Sun, 28 Dec 2008 19:31:45 +0000 http://james.cridland.net/blog/?p=1029#comment-1745 Hi James, They did this in New Zealand some years back - replacing most programmes on previously local stations with a networked programme. When they finally did breakfast there was an uproar in many communities, and in the last few years there has been a small resurgence in low-power local(100w) stations. The networked stations have lost many of the small local advertisers they used to have - they either don't advertise at all (because of the way they were treated), or put their dollars into what local print is left or a local private station if there is one. Hi James,

They did this in New Zealand some years back – replacing most programmes on previously local stations with a networked programme. When they finally did breakfast there was an uproar in many communities, and in the last few years there has been a small resurgence in low-power local(100w) stations. The networked stations have lost many of the small local advertisers they used to have – they either don’t advertise at all (because of the way they were treated), or put their dollars into what local print is left or a local private station if there is one.

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