Comments on: Google Audio Ads (AdSense for Audio) – details emerge

By: jamie andrei

jamie andrei — Sun, 08 Mar 2009 07:42:47 +0000

I love this post, the radio model is new to me, a logical step though.

Thinking broader, Google will be looking to leverage the Adwords model everywhere.

They are doing it for TV as well http://www.google.com/adwords/tvads/demo.html .

Google stock exchange?

Adwords everywhere!

By: Tony

Tony — Thu, 18 Dec 2008 03:04:30 +0000

Its been several months since my last comment here… Googles raido ad system has in my opinion helped alot of small businesses maintain an advertising presense in alot of communities where they other wise could not afford it. I have not seen much of a slowdown in advertisers over the last few months since the economic situation kicked into high gear.

Tony
http://www.bestradiocommercials.com

By: Tony

Tony — Thu, 23 Oct 2008 17:12:18 +0000

Google’s Audio Ad’s is a great platform for some. My production house & agency, is one of the top 5 “Radio Production Specialists” on Googles Audio Ad marketplace, we’ve had the pleasure of helping hundreds of small businesses who could otherwise not afford radio advertising, gain the exposure they needed thanks to this new platform of advertising. Will it change the world of advertising? No – There has always been remnant buying services out there, which is what Google’s system is on a much more organized data base level. BUT – It does allow a whole new base of clientele explore a medium otherwise out of reach to them, and gives many of them positive ROI’s and a positive experience in radio.

Tony Brueski
http://www.bestradiocommercials.com

If anyone has any detailed questoins about the system, or how it works feel free to visit my site and give me a call. I’ve been working with the Google system for a few years now and would be happy to answer your questions based on my experiences.

By: Jimmy Buckland

Jimmy Buckland — Thu, 03 May 2007 08:44:39 +0000

Interesting to see you’re so optimistic James. How long do you think before this might be realised?

By: Tony Moorey

Tony Moorey — Mon, 30 Apr 2007 10:23:23 +0000

Google’s foray into audio ads raises many interesting points and I’d agree that the opportunities seem greatest for smaller stations. However, larger outfits may also see benefits. In the UK at least, commercial radio (local or national) is an unglamorous bit player in the advertising field. Conversely, ad agencies are embracing digital with often great enthusiasm – even if they aren’t too sure what to do with it yet. Perhaps the merging of digital and audio could re-energise the business of radio in a way that the industry itself has been unable to do.

I would however question your suggestion that the future for small stations is sponsorship and promotions. While this is a rich vein to mine, I have seen which demonstrated that while listeners understand the need for ads and tolerate them duly, they view sponsored and client-scripted programming with much more suspicion and less tolerance.

By: Alex Bellinger

Alex Bellinger — Sun, 29 Apr 2007 22:19:43 +0000

I admit to knowing nothing about radio ad sales. In terms of independent podcasting, however, I suspect an adsense style pricing model will establish itself with audio ads. In which case we’re back to chasing the biggest audience we can muster and podcast advertising will be a commodity market. I hope I’m wrong, but my guess is this will significantly diminish the ability of individual podcasters to make any significant money.

By: Dean

Dean — Sun, 29 Apr 2007 06:20:24 +0000

“The more that emerges from the Google Audio Ads stable, the more I’m convinced it may well single-handedly save smaller commercial radio stations.” – that was my take on it. Also, that the current blurring of boundaries between radio programmes and podcast programmes will increase as the radio shakeout continues, and the best of the individual podcasters get a stab at making some real money.