Above (until February 7th, by which time it’ll turn into a pumpkin) you’ll find a rather splendid track from a concert Elbow did for BBC Radio 2.

You can watch the entire thing on BBC Radio 2′s website or by hitting the red button on your TV.

This is pretty good stuff – not just because this is a tremendous concert; and not just because it was filmed as well as sound-recorded; but because I can embed this stuff into my blog and tell you about it.

Embedding is important – it lets your audience share your great programming, and ensures you get your content out to many more people – people who don’t know that Radio 2 plays Elbow, for example. The BBC’s come late to the embedding party – very late – but when it’s got content like this, it’ll clearly make a splash doing it.

If your station does great things online – can your fans post it elsewhere?

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