James Cridland's blog

A radio futurologist writing about what happens when radio and new platforms collide

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Death of a president

Posted on Monday, October 9th, 2006 at 8:37 pm. #

While fellow Flickr’r Adam Bowie doesn’t like this, I thought this was one of the cleverest adverts in a newspaper I’ve ever seen. (It’s for a documentary drama programme on More4 television).

Arresting, unusual (thelondonpaper’s first wraparound, as far as I can tell), and newspaper advertising at its very best.

5 comments

Robert Wooller
commenting at October 9th, 2006 at 9:58 pm

I am watching the programme right now and I have never seen anything like it. Though it may be controversial, it needs to be shown so we know how to deal with something like this if it really happened. Plus, you can’t ban it because it is freedom of speech and people have a right to see it. When he was shot, it felt like you were actualy there. I wouldn’t want him dead because I am against the death penalty – unlike him, but look at how many people he has killed, in Iraq, Afghanistan, in Texas when he was governor. I wonder what it would be like if this really happened.

James Cridland
commenting at October 9th, 2006 at 10:28 pm

‘Plus, you can’t ban it because it is freedom of speech’

…which we don’t have in Great Britain, incidentally.

Adam Bowie
commenting at October 10th, 2006 at 2:12 pm

I’ll catch the repeat. My problem is with “newspapers” faking “news” on their covers. The Metro “Daily Planet” wraparound for Superman Returns earlier this year is a far better piece of advertising.

Maybe More4 (or whoever) will want to do the same with a drama about an attack of Bird Flu or North Korea launching a nuclear missile?

I think that this is as “clever” as those Sony Playstation direct mail ads claiming to have the results of my “tests” which showed that I was “positive”.

James Hamilton
commenting at October 11th, 2006 at 12:18 am

It’s too close for comfort for me. Like Adam, I don’t like the idea of newspapers faking “news” on their covers. In radio, news can’t even be sponsored, let alone faked for advertising purposes. Remember when Jeremy Vine faked the murder of Ian Huntley?

It’d catch my eye, but then it’d bother me greatly. I think that’s a bit of a shame because the programme sounds like it was really something.

Dave P
commenting at October 11th, 2006 at 8:27 pm

What!?

Hmmm…. you’re clearly an advertising man! This is a total corruption of their (nascent) brand.

As the former MD of Metro said – with every such act you sell your soul.

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