dabbl – live music radio you control
Posted on Thursday, October 1st, 2009 at 3:52pm. #
The UK’s newest radio station is dabbl – and it goes live this evening.
dabbl is an interesting experiment from Absolute Radio’s newly-launched One Golden Square Labs unit – it’s a radio station that you control.
Continuing my theme of using new platforms to experiment – this is a neat idea. Fill a playout system with live music, whack a big list of these songs on the website, and let your audience vote.
And – later – they’ll move away from live music and choose a different theme. I’ve just suggested christmas music. They’ll ignore me.
Anyway, dabbl goes live tonight at 7.00pm on DAB Digital Radio (which apparently we’re just supposed to call ‘Digital Radio’ these days), and also on t’internets. Well done, chaps and chapesses.
Disclosure: the idea, partially, is mine: I’m even mentioned in the credits. Bless them. Lest the BBC lawyer be reading: I wrote the paper back in 2006, before leaving Virgin Radio.
Ben
Adrian Bodenham
Its a jolly clever idea – sounds quite similar to what Core Control used to do way back in the mists of time.