DAB+ goes live in Australia: watch
Posted on Friday, October 30th, 2009 at 10:47am. #
I hadn’t appreciated, until I watched the above video from Joan Warner (the CEO of Commercial Radio Australia) how the launch of DAB+ was achieved earlier this year in Australia.
Watch it. The amount of coverage of this story was incredible – all over the television, and impossible to ignore.
When was the last time you saw this amount of coverage for the radio – and unprompted discussions of the features (pausing, rewinding) by news hosts? Quite awe-inspiring.
(I’m grateful to Joan for letting me steal her DVD and post it here)



“When was the last time you saw this amount of coverage for the radio”
Are you excluding the BBC’s 22 high-impact TV advertising campaigns it has shown for DAB over the last 7 years, or are you including those thousands and thousands of TV adverts as being “coverage for the radio”?