Customer service the Google way
Posted on Sunday, March 4th, 2007 at 6:54pm. #
Last month, the team at Ask.com made a mischevious blog post about a Google pen running out of ink, “resulting in considerable inconvenience and loss of data”.
The team report they now have a replacement; and show off the Google pen as well as the (hand-written) letter they got with it, signed by someone at ‘Google, Ink’.
It’s not the most difficult thing to spot people blogging about your brand. Adding a comment, or even sending them free stuff, can easily result in a really positive engagement with some of your most valuable consumers.
Why are radio stations – brands people feel most attached to – not bothering?
I quite agree. Replying to blog posts has been something i’ve been doing for Chill and Fun Radio for the last few months. It’s time consuming, but investment in their future success.