The Media Stoat points out that Jeff Randall’s show on BBC Five Live isn’t podcast.

Given that the show has a higher-than-usual calibre of guests - tonight, James Murdoch - then I wonder why?

Mark Ramsey is a pretty interesting chap: pretty miserable about HD Radio, and quite bullish about the future of radio.

In a recent post, he discusses how CBS have totally ruined a sixty-second television podcast… by putting a thirty-second ad in it.

Sales people aren’t podcast specialists. If they’re told that there’s a podcast which lots of people get, which they can sell advertising in, then they will. It’s the salespeople’s job to sell an ad. And they’ve done it - they’ve sold an ad on something which is so brand new, it has no track record of being a success. Surely, this is something for them to be congratulated about?

But the truth is that the geeks - who understand the world of the internet - rarely inhabit the world that the broadcast salespeople inhabit. They simply don’t understand each other. To someone that uses podcasts on a daily basis, it’s mindnumbingly obvious that a thirty-second advert doesn’t live in a sixty-second podcast. To a salesperson who doesn’t use podcasts at all, if they can get a couple of thousand dollars by selling ads in a podcast, or - more likely - get the airtime deal they want by giving away the podcast inventory, then that’s job done.

This is the classic case of two worlds colliding. But would a television salesperson survive if they simply didn’t understand the world of television? So, why should they survive if they are responsible for, but don’t understand, the digital world?