3G – radio's future?
Posted on Sunday, April 3rd, 2011 at 9:00 am. #
A comment on a blog post the other day was so interesting, I thought it worthwhile adding as a separate blog post today.
The above graphic shows O2′s coverage of 3G, as at January 2009, according to Ofcom. It’ll be a bit better now, two years later. But I’d lay a bet that most of the country isn’t anywhere near purple.
With 19.3% of all radio consumed in the UK done so in the car, the above map shows, clearly and unambiguously, why 3G can’t be the only future for radio.
See all the graphs, and Ofcom’s careful legal disclaimers, here. Thanks to Brian Butterworth for the hat-tip.




Thanks. It is certainly notable down here on the South Coast that 3G coverage is excellent “at sea”, but poor in populated areas.
I live in Central Brighton and I get really good T-Mobile 3G/HSDPA coverage most of the time, but if I take a bus, say, over to Hove I the 3G drops out in the middle of Brighton at the Clock Tower, again at Palmeria Square and once again outside Hove Town Hall.
This is OK for the “background” tasks such as email notification, but totally useless for live radio listening where a substantial drop down to 2G means you miss part of the programme.
So, I have a little Asda DAB radio that works perfectly everywhere in the city – with one exception – inside Hollinbury Asda.