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For how much, exactly?

Posted on Tuesday, April 8th, 2008 at 7:55pm. #

So, there I was tonight in Tesco.

(Note to US people reading: Tesco is a UK supermarket. It’s a bit like Walmart. Except it’s British. You own a set of supermarkets here too, called Asda, which are rather closer to Walmart because they’re owned by Walmart, even though they’re too embarrassed to say so up front. They’re shit. Their food is horrid, their stores are unpleasant, and they demonstrate great value food by getting women to slap their arse. Tesco is not quite as shit, and redeems itself somewhat by not asking women to slap their arse. It’s still mostly shit though.)

Welcome back. So, I was tonight in Tesco, buying important things like pizza, and some quite nice looking carrots, and some towels, and shampoo, and cat food, and cheese. Not quite in that order, otherwise I’d have walked miles.

For the new spare bedroom (it’s been empty for a few months) I idly thought it would be nice to buy an alarm clock, and a little radio - since chums who stay will probably be radio people. Then thought that it would be better to buy an alarm clock radio (see how my mind works) so I put the £2 alarm-clock back and went hunting for a clock radio.

I wanted a clock radio with DAB Digital Radio on it, naturally, and I ended up having quite a few to choose from. Including a brand new DAB Digital Radio clock radio alarm, from the Technika brand range.

No, the reason you’ve not heard of Technika is that it is, I suspect, a Tesco own-brand. It’s fug-ugly, which was one reason I noticed it, but the main reason I noticed it was that, amazingly, it was just £14.97. (It’s also available on the Tesco website, but not for that price).

£14.97 for a DAB Digital Radio. Crikey.

In the end, I bought a PURE Siesta clock radio, mainly because every product I’ve bought from Pure has been excellent quality, and Colin is a nice man.

But wow. I can remember the day when we were excited that DAB Digital Radio sets had dipped below £99.

Photo: Russell Heiman. Used under licence.
Disclosure #1: the Pure Siesta link is an Amazon link which might earn me tuppence if you bought through it. Don’t feel you have to.
Disclosure #2: Pure have given me a few DAB Digital Radio sets as a gift. I think this is the fourth Pure set that I have bought, however, and it ought to be pointed out that Pure have never, once, bought me a beer, which is a gross oversight.
Disclosure #3: I forgot to buy some milk. Gah.

8 comments

Ben said at April 8th, 2008 at 9:15pm

I recently bought a Technika DAB radio (not the same as the one above) for £15 in Tesco for my kitchen. It’s selling on Tesco Direct for double that at the moment.

[http://direct.tesco.com/product/images/?R=202-1501]

Brilliant little thing - picks up the signal much much better than my previous DAB/CD combo.. which you might be interested to know that my cat destroyed..!

William T said at April 9th, 2008 at 11:32am

Where that Amazon page says “Add new features as they become available via USB” - hopefully that includes DAB+ support?

Because at the moment (admittedly I know more about digital radio than the average person) I’d be reluctant to spent £45 on a new radio, however nice, when I knew it wouldn’t be future proof.

There was a report from a year ago suggesting 80% of Pure’s radios would be DAB+ compatible (extra 10-15 Euros, plus a similar amount again for downloading the software upgrade, which I think is a bit rich) by end of 2008.

I rather think what needs to happen here is the BBC and C4 need to reach some arrangement, perhaps if C4 aren’t broadcasting as many channels as they intended to they could broadcast in both formats, or the spare capacity could be used for DAB+ versions of the BBC radio channels audiophiles are always complaining about.

Again however, I read (admittedly in The Register) that Ofcom had prevented the second national multiplex using anything other than MP2. What a mess..

nuttycow said at April 9th, 2008 at 1:46pm

Hmmm. Black and slinky. I quite like. I know next to nothing about radios however. As long as I can get radio 2 in the morning and radio 4 at 6:30, I don’t really care :)

(Hello by the way - found you in a roundabout way through the BBC via Twitter)

Steve Paget said at April 9th, 2008 at 4:21pm

According to the Pure website, the Siesta will be upgradeable to DAB+.

http://www.pure.com/Products/product.asp?Product=VL-60907&PageType=Specification&Category=

Steve Paget said at April 9th, 2008 at 4:22pm

Oh, and Pure are lovely. No disclosure needed.

James Martin said at April 9th, 2008 at 5:21pm

What, may I ask did you pay for the Pure?

James Cridland said at April 10th, 2008 at 2:14am

£49 for the Pure.

Callum May said at April 10th, 2008 at 10:49pm

Another Tesco story. I went to Tesco Express on Clifton Road, London W9 this morning. I bought one sandwich and a bottle of water. I was asked “Do you have a clubcard?” three times while making this one transaction. Is this a record?

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