Comments on: What’s wrong with commercial radio http://james.cridland.net/blog/2008/03/29/whats-wrong-with-commercial-radio/ Radio, broadcasting, websites, and beer. Possibly. Fri, 21 Nov 2008 12:14:52 +0000 http://wordpress.org/?v=2.6.2 By: James Cridland http://james.cridland.net/blog/2008/03/29/whats-wrong-with-commercial-radio/#comment-32630 James Cridland Mon, 31 Mar 2008 11:19:10 +0000 http://james.cridland.net/blog/2008/03/29/whats-wrong-with-commercial-radio/#comment-32630 Curiously... the FT agrees with me, two days later... <a href='http://www.ft.com/cms/s/b1bb4a66-fe91-11dc-9e04-000077b07658,s01=1.html'>Away from the noise, radio can restructure</a> Mar 31 2008 01:30 The commercial radio industry is close to escaping the short-termism of the City and achieving a long-awaited solution to its fragmented ownership structure. Curiously… the FT agrees with me, two days later…

Away from the noise, radio can restructure
Mar 31 2008 01:30
The commercial radio industry is close to escaping the short-termism of the City and achieving a long-awaited solution to its fragmented ownership structure.

]]> By: Craig W http://james.cridland.net/blog/2008/03/29/whats-wrong-with-commercial-radio/#comment-32627 Craig W Mon, 31 Mar 2008 07:59:07 +0000 http://james.cridland.net/blog/2008/03/29/whats-wrong-with-commercial-radio/#comment-32627 I've always been amazed to work at stations which are incredibly tightly formatted to fit a target listener, right down to every sweeper, but yet couldn't give a monkeys about the kind of adverts that were going out on air. I mean in most stations, the length of an ad break is about equivalent to a song these days, so a break full of ads that don't fit the brand might be rougly equivalent to a song that doesn't belong - a bit like Kiss 100 playing Celine Dion? I’ve always been amazed to work at stations which are incredibly tightly formatted to fit a target listener, right down to every sweeper, but yet couldn’t give a monkeys about the kind of adverts that were going out on air.

I mean in most stations, the length of an ad break is about equivalent to a song these days, so a break full of ads that don’t fit the brand might be rougly equivalent to a song that doesn’t belong - a bit like Kiss 100 playing Celine Dion?

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