The state of the internet
Posted on Monday, March 17th, 2008 at 1:39pm. #
Just watched a presentation at the EBU from Michael Read, VP, ComScore Europe. These are quick notes.
ComScore collect statistics on websites. He boasts about a 90% renew-rate for their customers (people like ad agencies). Wow, that’s a business to have. Their panel is 2 million people, globally (171 companies globally, but they report on 36 countries). And here’s some of the information he gave in his stat-heavy presentation.
There are 75 million more internet users today than this time last year. The Asia Pacific region grew by 14%; Europe by 6%. Russia is up by 24%!!
29.8 million adults are online in the UK. That’s 60% of the UK.
Interestingly, 80% of Google and Microsoft’s traffic is non-US.
Pages viewed and time spent is growing at a faster rate than unique visitors. EU grew 12% in “minutes spent per Unique User”; but only 4% in Unique Users themselves.
The average user spends 23.4 hours online per month
Visits 42 web domains every month
Views 2,331 page impressions a month.
So - what does this mean for radio?
Radio’s outperforming total internet growth: there was a 34% growth for radio in US in the last year; and 31% growth for radio in EU.
The total marketplace (I think these are global figures) were:
Radio: 58,584,000 unique visitors in January 2008
TV: 97,601,000 UU in January 2008
Interestingly, in December 2007 (before the iPlayer had started in earnest), 43% of all video streams in the UK are from YouTube. Broadcasters only delivered 3.9% of all streaming video in UK.
Crikey. User-generated content is it, apparently…
Callum May said at March 17th, 2008 at 2:07pm 
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