Iain Lee - genius
Posted on Sunday, January 6th, 2008 at 5:45pm. #
If you ever needed proof that engaging your audience on the internet is a splendid thing, then you need to look at Iain Lee.
Getting ready for his first programme on Virgin Radio tonight, so far he’s posted a number of YouTube videos (there’s one above, starring Martin the security guard), he’s written a letter to the listeners, and he’s heavily into MySpace (shudder).
By now, hopefully any fan of Iain is aware that he’s on Virgin Radio. He’s done a great job. And, interestingly, he’s done this all himself. The letter on Virgin’s site isn’t ghost-written, and Iain’s been doing a lot of podcasts by himself in the past as well as YouTube stuff. (The only confusion is why Shindiggery, his own podcast, hasn’t had a Virgin Radio trail inserted into it, which I’d have done).
Anyway, this is just a long and rather tedious posting to both extol the virtues of communicating directly with your listeners (through the official website is always a good idea too). I’ll be listening: and will look forward to the podcast, asssuming my old colleagues can be arsed to do one.
Pradeeeeep.
