Sony’s radio destroyer?
Posted on Saturday, January 5th, 2008 at 11:17am. #
This interesting gadget popped up in my inbox yesterday. It’s a £29 ($55) radio transmitter, that you can plug into any of the Sony Ericsson music phones, which then broadcasts a signal to your nearest radio.
Note how it describes it. “Tune the stereo in to your personal station”.
This Sony device is guaranteed to play you the music you like, but that’s all. No discovery, no new tracks, no news, travel, weather. Nothing to talk about with your friends, nothing to learn. (Until you add podcasts, of course.) It’s not my own personal station, really. It’s just my own music.
Clearly there’s a massive difference between, say, the output of this Sony device and, say, the output of Radio 1 or Capital 95.8. But there’s much less of a difference between the output of this and more non-stop music stations, like The Arrow, Chill, or Virgin Radio Xtreme.
I can’t decide whether this is another small nail in music radio’s coffin - more listening to my own music, less to the radio - or, something which will get people at least understanding how to switch their radio on, followed by them actually using their radio for music because it’s quicker, simpler, less hassle, and doesn’t make your phone look ugly.
Your comments are welcome.
martin said at January 5th, 2008 at 3:08pm 
Bruce said at January 5th, 2008 at 7:26pm 
William T said at January 5th, 2008 at 8:23pm 
