How successful is DAB Digital Radio?
Posted on Saturday, September 22nd, 2007 at 9:02pm. #

Photo: Daniel Morris. Used under licence.
I’ve been working this weekend on a presentation I’m giving in a few weeks’ time. (My speaking calendar is on my website).
I’ve stumbled into an interesting statistic.
DAB Digital Radio really launched for Christmas, 2002, when the Pure Evoke, the first really consumer product, went on sale.
The Apple iPod was launched in April 2001, with a Mac-only product. The Windows-compatible iPod was launched in July 2002.
So it’s interesting that 4 million iPods had been sold in the UK by mid-2006. Which makes the iPod - iconic and tremendously popular device as it is - about as popular as DAB Digital Radio.
So it’s interesting that only 2 million iPods had been sold in the UK by mid-2006. Which makes the iPod - iconic and tremendously popular device as it is - less popular than DAB Digital Radio.
Or, to put it another way…
DAB Digital Radio. As More popular as the iPod.
Crikey.
(Updated with a rather more useful link to the Mirror’s site).



