Converged radio and internet ad models still open to suggestions
Posted on Friday, June 29th, 2007 at 9:46am. #
From the department of the bleedingly obvious comes…
“Personalisation is a really powerful thing and the brands that do it well will go far,” says James Cridland, director of digital development at Virgin Radio. “But radio is about more than music. It’s about companionship. People tune in for more than just the music.”
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