Some time ago (too far ago for me to find it quickly), I posted on the need for radio stations to sell advertising on their website by ‘per thousand views’, not clickthroughs. I reasoned that there was a brand benefit to appearing on websites, just as there is on radio. The click through is relevant, but just not that relevant.

Anyway, the splendidly named Ars Technica has just published a story saying… guess what?

Banner ads may provide a valuable function in fostering familiarity even if those that view them never click through to the source of the ads.

Incredible. You read it here, folks.

And now, to celebrate, I’m going to be subtly changing this website around slightly, to adequately reflect the fact that I’m not looking for a job, and therefore don’t need to be quite so, um, assertive about my credentials any more. And maybe even sort out the fact that my regular-used BLOCKQUOTE tag appears to show horridly tiny little text. Done. Told you it would be subtle.

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