Radio 3.0 part 3
Posted on Thursday, May 17th, 2007 at 4:21pm. #
Pulling Power of Radio - lots of clever ad agencies.
Mandy Fowler from Zenith talked about the need of making radio simple. She talked about their new integrated approach to sales, called NewCast. She sais how much she liked Orange’s sponsorship of Christian O’Connell.
Other panellists talked about more investment in radio content. Nathalie Schwartz promised it if 4digital wins it.
Worldspace has just finished: will write it up soon.
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