Radio 3.0 part 2
Posted on Thursday, May 17th, 2007 at 12:03pm. #
A good panel with Phil Riley (Chrysalis), Mark Story (Emap), Trevor Dann (Radio Academy), Bob Cohen (Clear Channel).
Phil: DAB is already the dominant medium for digital listening, even though it’s in half the households that broadband/TV is.
Digital’s bloody expensive, and Ofcom don’t realise it. He reckons it’s a £25m cost for the industry. He quotes Chrysalis’s costs: £800,000 for analogue transmission, but £4m total transmission costs. Yikes.
Mentions income from podcasting of £120,000.
Says radio isn’t going away: Galaxy has a 54% reach for 13-19 y/olds in its TSAs.
Doesn’t believe that new virtual online only radio stations are any threat whatsoever to radio. Last.fm is inconsequential, he says.
Mark agrees: they’re not very sticky, and sees a future in customised radio, rather than these services. But says we shouldn’t be complacent.
Sees a revolution in workplace radio. Things have changed from ‘compromise radio’ - the one people least hate - to targeted radio through the web and headphones.
Bob talked about digital allowing additional choice ‘to fill a niche’.
Trevor talked about creating better compelling content, and using the web correctly - not just for augmentation.
