Comments on: Google Audio Ads are coming to eat you up http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/ Radio, broadcasting, websites, and beer. Possibly. Tue, 06 Jan 2009 10:40:28 +0000 http://wordpress.org/?v=2.7 hourly 1 By: James Cridland http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/comment-page-1/#comment-7159 James Cridland Tue, 17 Apr 2007 21:39:02 +0000 http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/#comment-7159 I rather rushed this post. Thinking further, this is a great opportunity for smaller creative units, who'll get a ton of free advertising from Google - who need people to make great ads for them. I'll post a more considered post in a little while. I rather rushed this post. Thinking further, this is a great opportunity for smaller creative units, who’ll get a ton of free advertising from Google - who need people to make great ads for them. I’ll post a more considered post in a little while.

]]> By: Dean http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/comment-page-1/#comment-7156 Dean Tue, 17 Apr 2007 21:27:32 +0000 http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/#comment-7156 I've never been afraid to be creative :) I’ve never been afraid to be creative :)

]]> By: Talking Voices: Word of Mouth for the World » Google Audio Ads http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/comment-page-1/#comment-7153 Talking Voices: Word of Mouth for the World » Google Audio Ads Tue, 17 Apr 2007 21:08:51 +0000 http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/#comment-7153 [...] James Cridland. [...] [...] James Cridland. [...]

]]> By: Google audio ads - first look « Adrian Pegg | my media http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/comment-page-1/#comment-7078 Google audio ads - first look « Adrian Pegg | my media Tue, 17 Apr 2007 07:34:08 +0000 http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/#comment-7078 [...] 17th, 2007 · No Comments Thanks to James for the link to this selection of screenshots from the Beta test of Google’s audio ads [...] [...] 17th, 2007 · No Comments Thanks to James for the link to this selection of screenshots from the Beta test of Google’s audio ads [...]

]]> By: steve martin http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/comment-page-1/#comment-7015 steve martin Mon, 16 Apr 2007 20:15:08 +0000 http://james.cridland.net/blog/2007/04/16/google-audio-ads-are-coming-to-eat-you-up/#comment-7015 It's happening throughout society - cutting out the middleman (or disintermediation if you're a consultant Matt). Every day, doctors see patients who have already diagnosed their condition on the web but there's still a waiting list at the surgery. Now advertisers can pitch up with their their media plan worked out and their creative made if they choose to but that doesn't mean we lose specialist advertising expertise. Just as at the doctor's surgery, people call on the experts when the risks are highest. Any business that's spending a significant percentage of turnover on advertising cannot afford to make mistakes with their campaigns and will still approach professional buyers and creatives. Another possible effect of Google's plan is that it could get more people understanding how to use radio advertising as an effective communications tool and that, in time, could lead to better ads, especially from small advertisers. Or I might be wrong. It’s happening throughout society - cutting out the middleman (or disintermediation if you’re a consultant Matt). Every day, doctors see patients who have already diagnosed their condition on the web but there’s still a waiting list at the surgery. Now advertisers can pitch up with their their media plan worked out and their creative made if they choose to but that doesn’t mean we lose specialist advertising expertise.

Just as at the doctor’s surgery, people call on the experts when the risks are highest. Any business that’s spending a significant percentage of turnover on advertising cannot afford to make mistakes with their campaigns and will still approach professional buyers and creatives.

Another possible effect of Google’s plan is that it could get more people understanding how to use radio advertising as an effective communications tool and that, in time, could lead to better ads, especially from small advertisers.

Or I might be wrong.

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