Steve Robertson said at March 28th, 2007 at 5:30pm

I think it’s great that Channel 4 are looking for all this content. This could rival the BBC for content. With the live services, such as the Core, being changed on Digital 1 this should fill the gaps that were left by the likes of ITN.

E4Radio, 4Radio and Pure4 seem to have names that are a little too similar for Joe Public - or is it just me that thinks that? Looks good to me, though. Bring it on, Channel 4.

Frankie Roberto said at March 28th, 2007 at 5:54pm

Wonder what the ads will be like, hehe.

Frankie Roberto said at March 29th, 2007 at 8:27am

NGW bid includes ‘Radio Play’, with competitions and games. Hmm, sounds like a dodgy premium-rate phoneline channel to me, can’t see that going down well…

Michael Cook said at March 29th, 2007 at 9:05am

Doesn’t Asian Network only run at about 80kbps on the BBC multiplex?? So, they wouldn’t liberate much capacity in order to placate the audio quality brigade, whilst no doubt pissing off some Asian Network listeners who will lose their station. (There are bound to be patches where the BBC multiplex covers better than the putative NGW one, surely??)

Nom ther C4 does sound better, mostly because it consists of brands which we can reklate to , rather than demographics, which we can’t. I would rather listen to Sky News Radio than “Rolling” and Original rather than “younger BBC radio 2 competitor”. Wouldn’t everybody?

Adam Bowie said at March 29th, 2007 at 9:18am

Of course, as Ofcom has reiterated this morning, it’s not actually a requirement that bidders for the multiplex name their service providers up front.

“There is no requirement upon applicants for a national radio multiplex licence to identify providers of proposed services within their applications. All radio multiplex licensees are bound by the formats, which set out the type of programming services will provide, which they propose in their applications.”

I’m pretty sure that this has been the case for all other multiplexes offered previously.

Whether or not you have named services from specified providers in place for your bid will make it more likely to win, I don’t know.

Aaron said at March 29th, 2007 at 10:24am

of course, moving any bbc service to a different multiplex would mean that it wouldn’t be broadcast in NI, as neither the current or future national multiplexes will broadcast there.

it might not really matter with the asian network - not a huge audience for the service there - but it’s more of a problem with the world service

Aaron said at March 29th, 2007 at 10:26am

actually, after checking ofcom’s website - http://www.ofcom.org.uk/media/news/2007/03/nr_20070329a - it seems that the second national multiplex will cover NI. which you would think makes it a better proposition than the first national multiplex…

Alan said at March 31st, 2007 at 11:22pm

Bit late to this discussion, but my DAB radio tells me Asian Network runs at 64kbs. And surely the Beeb would use that to improve data services rather than just to increase quality on a couple of channels?

Cosmic_chas said at July 2nd, 2007 at 9:24pm

Seems to me that OFCOM get the best of both worlds with the NGW bid.

A ‘freeview’ model and drive froma a company experienced in such enterprise, and Chanel 4 radio as well!

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