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The Apple TV versus the Sony PSP: lessons learnt?

Posted on Sunday, March 25th, 2007 at 11:59am. #

I bought a Sony PSP when they first came out (and recently replaced it after breaking it). I was excited about the possibilities of a portable machine with excellent video capabilities, gaming, music, and wifi. This is a device that could have, with the right software, allowed me to carry around TV shows, music, podcasts, and more. With the wifi, anything was possible.

The hacking community also got interested in what the PSP could do. They released all manner of things, like a PDF browser (handy for reading eBooks); an online radio streamer; and emulators to allow you to play Gameboy or SNES games on your PSP - a process that is known as ‘homebrew’.

Which is where Sony got upset. Oblivious to the fact that only a minority of hackers were playing with the device, they repeatedly stopped the hacks working: using firmware updates that all new PSP games had to have. Wanted the latest games? Say goodbye to your hacks. It all stems from the fact that Sony makes the majority of its cash on games, not on the console (for which I’d imagine, like the XBox 360, they lose money). So, Sony desperately wants to kill homebrew.

Eighteen months on from the launch of the PSP, the unit is slumping alarmingly. - down 72% year-on-year. The amount of games available for the device appears to be slowing dramatically. To this outsider, at least, the PSP is dying a death.

Now here’s where it gets interesting. The new Apple TV is out: which plays a small amount of video, tied-in to Apple’s iTunes walled garden. For those of us in the UK, the Apple TV offers little: there are precious little films or TV shows available on iTunes (the US ones staying within the US, not being available elsewhere). But there’s no denying that it’s a nice object, and has possibilities.

Many possibilities, in fact. Because the hacking community have been busy - within only a week or so of the device finally shipping, some hackers have been busy and the system can now handle xVid, one of the most prevalent video codecs on BitTorrent. Let’s reiterate that: The Apple TV can now play pirate videos from the internet.

Now at present it’s a horrid hack (involving opening the Apple TV up and removing the hard-drive); and the processes currently required to play stuff are so convoluted that it’s frankly a pretty pointless exercise at the moment. But, as forum user ‘plasticbugs’ says: “There goes Apple’s business model”. (If we think Apple’s business model for the Apple TV Is based around the same model as Sony, which I doubt).

Hackers have also upgraded the Apple TV’s harddrive, too - enabling much more video to be stored on the unit than just 40gb.

Apple’s products have already been the target of hackers before: anyone with an iPod can run iPod Linux on their devices - so more applications can run on your little iPod than you thought possible… even a familiar shoot-em-up. Apple’s made no attempt to stop homebrew for the iPod.

There’s no doubt that homebrew has the capability of driving more sales of the Apple TV. The question is whether Apple acts to stop homebrew for it - particularly when Hollywood’s about.

Interesting times.

3 comments

Martin Hill said at March 26th, 2007 at 1:22am

That’s the thing - Apple’s business model doesn’t revolve around the content. Their business model isn’t threatened as they make their money on the hardware. Apple makes very little money on the songs and videos they sell on the iTunes Store, it’s the iPods that bring in the cash.

As a result you can hack the iPod or the AppleTV all you like - Apple is happy as long as you buy their hardware. And if you end up buying the odd bit of music or TV show later on because it is so damn easy, good quality and reasonably priced, well what the hey. You’re growing the marketshare of the open MPEG-4 standard (as well as the proprietary Fairplay DRM) and further marginalising the proprietary Windows media format along with the proprietary Windows media DRM standard.

As far as why they don’t support DivX etc natively - that would be a nod to the media cartels to imply they are not supporting the pirates. But not going out of their way to stop it for those who have the time and inclination, what better way to satisfy both markets?

With the AppleTV having a ultra-low voltage 1GHz Pentium M CPU, Nvidia GeForce graphics card, 802.11n wifi and gigabit ethernet as well as USB, an upgradeable 2.5” hard disk and multiple ways to hook up your HD TV as a monitor, what you have is basically one extremely cheap, compact Mac - a Mac Mini Mini (or Mac Nano) as some have coined it already. It becomes a much more enticing purchase than just another set-top box.

-Mart

James said at March 27th, 2007 at 9:25pm

Whilst it looks nice and sounds like a cool bit of kit - I think I’d rather opt for a Mac Mini if I was in the market.

Without any hacks (as I understand it) you can play DivX video? You could also get a Bittorrent client with an RSS feed and download shows automatically over night, if so inclined? It could also take the place of a DVD player, with EyeTV get and record Freeview channels, browse the internet and so on.

If the BBC iMP, CNN Pipeline and 4oD are compatible that’s even better. I don’t download anything illegally - but if iTunes had shows currently on FX and Sky One to download for a fee I’d be using it without question.

Lastly - I listened to some session tracks and an interview on the Virgin Radio site over the weekend. I’m not sure if you can do that on AppleTV - but if you can pull up the tuner, then turn off the TV and listen on the amp that’s some more cool points.

Perhaps I’ve missed the point - but I think the Mac Mini represents better value for money, at least in the UK today.

Mike said at January 20th, 2008 at 8:37am

i have phat and skim psp and run homebrew and commercial games (iso). the latest firmware, 3.80 is hacked and i can run 3.80 m33 that has hombrew and games wont force update!

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