Last month, the team at Ask.com made a mischevious blog post about a Google pen running out of ink, “resulting in considerable inconvenience and loss of data”.

The team report they now have a replacement; and show off the Google pen as well as the (hand-written) letter they got with it, signed by someone at ‘Google, Ink’.

It’s not the most difficult thing to spot people blogging about your brand. Adding a comment, or even sending them free stuff, can easily result in a really positive engagement with some of your most valuable consumers.

Why are radio stations - brands people feel most attached to - not bothering?

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