Interesting piece of research into US satellite radio from Arbitron (reported here by the Associated Press):

Satellite radio listeners spent an average of 33 hours per week listening to the radio, compared with an average 19 hours a week for those with AM/FM radio, the numbers showed. But the subscribers listened to terrestrial radio 14 hours a week, compared with a little less than 11 hours with satellite and a little more than 8 hours on the Internet, Arbitron reported.

It ties in well with results for DAB Digital Radio owners over here - people with more choice listen more to “the radio” as a result.

The fight isn’t between terrestrial radio and satellite radio; it isn’t about analogue radio and digital radio. It’s between radio and Everything Else. And once more, the radio industry is showing that radio can still have a relevant place in peoples’ lives.

Satellite, HD Radio, or DAB Digital Radio, offer more choice. More choice means more listening. Which is great news.

(Incidentally - I predict 700WLW will pop along and post a copy/pasted piece of hate about HD Radio in the comments. Make your own mind up whether this is a spammer or someone making a valid point.)

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